What are the responsibilities and job description for the Media Buyer position at Infinity Marketing?
Description
What to expect: As a Media Buyer, you'll work across traditional and digital media channels to develop strategic paid media recommendations for effective advertising campaigns on behalf of an assigned client roster.
What you’ll do:
- Function as daily account contact under the supervision of assigned account leader to implement digital and traditional advertising campaigns
- Communicate daily with clients and vendors, building relationships
- Monitor performance, identify insights and implement optimizations to digital campaigns in accordance with established KPIs
- Collect and analyze market data; providing rationale for all recommendations to establish the optimal media mix
- Identify target audiences and understand their behavior and habits
- Coordinate, monitor and evaluate media campaigns
- Manage budgets and return on investment (ROI)
- Setup & QA in-platform conversion tracking
- Lead monthly or quarterly reporting, delivering sound insights and identifying key opportunity areas
- Base understanding of the media planning/buying process
Requirements
What we’re looking for:
- Proficient knowledge of various research tools (Strata, Advantage, PrimeLingo, The Trade Desk, Tableau, etc. highly preferred)
- Comprehensive understanding of the media planning/buying process. Prior experience required.
- Advanced Excel proficiency; Demonstrated proficiency in Google Ads, Bing Ads, demand side platforms and Meta
- Proactive and clear communication
- Strong collaborator