What are the responsibilities and job description for the Media Specialist position at Infinity Marketing?
Description
As a Media Specialist, you'll work across digital media channels to execute strategic plans for effective advertising campaigns on behalf of an assigned client roster.
Responsibilities:
- Function as specialist within digital platforms working with assigned account leader to create and implement media strategies that align with client goals
- Define ideal campaign structure, keyword strategy, and bidding strategy for each client
- Lead campaign setup and execution across Google, Meta, emerging socials, and programmatic platforms
- Prepare client invoices while managing budgets, reconciliation, and return on investment
- Monitor performance, identify insights and implement optimizations to campaigns in accordance with established KPIs ensuring desired results
- Setup, monitor, evaluate, and QA in-platform campaigns
Requirements
- Experience with Office 365, with advanced Excel proficiency
- Technical platform experience managing large budgets and multiple stakeholders
- Demonstrated proficiency in Google Ads, Bing Ads, demand side, and social platforms
- Base understanding of the media planning/buying process
- Previous media agency experience preferred