What are the responsibilities and job description for the Associate Brand Manager position at Infinium Spirits, Inc.?
WHO IS INFINIUM SPIRITS?
Founded in 2005, we are a family-owned spirits company. At Infinium Spirits, we specialize in sales, marketing, and logistics for a diverse and distinctive portfolio of award-winning spirits brands such as Templeton Rye, Zaya Rum, Seagram’s Vodka, Corralejo Tequila, and to name a few. In addition to our core powerhouse brands and portfolio, we are continually launching successful innovations and expanding our product portfolio. We are known for igniting brands and accelerating brand performance in North American and International markets.
COME WORK WITH US
Our business and corporate teams are both growing fast. We build brands and believe in bringing people and communities together to celebrate. As we scale, we’re looking for people who are ready to jump right in and help us build on our incredible momentum. We empower employees to make an impact and create the best work of their lives alongside some truly astounding colleagues. We have fun and love what we do!
Diversity. Equity. Inclusion. They’re more than just words for us. We are committed to creating an inclusive and fair workplace that promotes and values diversity. At Infinium, we believe that when people feel a sense of belonging, they are more creative, innovative, and successful. While we know we have more work to do to advance diversity, equity, and inclusion, we’re investing to move our company and industry forward. In recruiting for our team, we welcome the unique contributions you can bring in terms of your education, opinions, culture, ethnicity, race, sex, gender identity and expression, national origin, age, languages spoken, veteran’s status, color, religion, disability, sexual orientation, and beliefs.
ABOUT THE JOB
The Associate Brand Manager is responsible for overseeing a portfolio of spirits brands at Infinium Spirits, ensuring that each brand is marketed effectively and meets sales targets defined by the sales and commercial teams. This includes developing brand strategies, creating marketing plans, managing budgets, and analyzing sales data to drive brand growth.
The Associate Brand Manager also collaborates with internal teams, including sales, finance, operations, and external brand agency partners to ensure the portfolio is optimized for success across all channels. They will also have a strong voice in identifying new brand opportunities and managing relationships with brand partners with the rest of the commercial team. This position is located in downtown San Diego at our corporate office and there is a requirement to be in the office at least four days per week.
ESSENTIAL FUNCTIONS/THE DAY-TO-DAY
- Works closely with the commercial team to create and deliver the overall brand strategies, commercial brand decks that align with Infinium’s business objectives, positioning of the brand in the portfolio to appeal to its target audience and to increase market share and profitability.
- Tracks the performance of the brands in the market, using data analytics and consumer insights to make informed decisions about future brands’ strategies, conduct market research, analysis to identify consumer trends and preferences.
- Works closely with cross-functional teams, including sales, marketing, operations, and finance to ensure that all brand-related activities are aligned with the company's overall strategy and objectives.
- May be involved in developing and launching new products under the brand’s umbrella, including conducting market research and developing product positioning and ideas.
- Works with external agencies as needed, such as advertising or creative agencies, to execute brand-related activities, and is responsible for managing those relationships.
- Helps create brand standards for each brand in the portfolio and ensures that all brand-related activities comply with the brand standards at all times at a sales level.
- Be continuously alert to changes, issues, and opportunities in the market, evaluate & recommend solutions and implement agreed changes to plans to optimize returns for the brand.
- Continuously optimize marketing spend across the portfolio with clear evaluation and measurement of spend.
- Collaborate with the Sales team and provide effective tools that will enable the team to make locally relevant where needed.
- Project manage programs and work with commercial team to build campaigns that resonate with consumers.
- Train and educate the sales team on the brand’s unique selling proposition in the portfolio.
- Help manage key supplier relationships.
- This is not intended to be a comprehensive list of the duties and responsibilities of the position and that the duties and responsibilities may change without notice.
AM I THE RIGHT FIT?
Not everyone can be an Associate Brand Manager. To be seriously considered for the role here is what you’ll bring:
Education/Licenses/Certifications:
- Bachelor's degree in marketing or equivalent experience is required
- Masters of Business Administration not required but strongly preferred
Experience:
- Required
- 1-2 years of experience in Brand Management OR a Commercial/Field Marketing role within the spirits industry
- Existing spirits industry
Skills/Traits:
- Have working knowledge of how brand and marketing plans directly impact business objectives & P&L profitability, but also the importance of building a long-term brand strategy.
- Creative and innovative thinker with a commercial mindset.
- Strong communication skills and attention to detail.
- Strong analytical skills to measure success and inform strategy.
- Ability to work independently and collaborate with cross-functional teams.
- Be accountable by taking ownership of issues and solving them.
- Ability to explain things clearly with strong communication skills.
- Comfortable with having conversations with stakeholders of various levels of seniority.
- Be excellent at planning/prioritizing and have excellent organization and time-management skills.
- Have an approachable style and a ‘can-do attitude with a highly evolved ‘collaborative “approach
- Innate curiosity and ability to connect insights and gain inspiration from disparate sources.
- Ability to collaborate and communicate with management, field sales teams, suppliers, and external brand partners
- Ability to travel up to 25% of the time
Physical Demands:
- Work is performed in an office environment and requires the ability to operate standard office equipment and keyboards, as well as sit for long periods of time
- Must be able to lift up to 50 lbs
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
If after reading through this long list you’re thinking – I’m not sure if I meet 100% of these requirements, should I still apply? YES – if you embody a growth mindset, see challenges as opportunities to develop, and find smarter (not harder) ways to get the real work that matters done, you sound like our kind of candidate. Regardless of where you come from, how you identify, or the path that led you here – we want to talk to you!
Our cash compensation amount for this role is targeted at $76,000.00 to $89,000.00 per year for San Diego, CA. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above.
Here are some of our favorite Perks and Benefits:
At Infinium Spirits, we ask a lot of our employees, which is why we give so much in return. In addition to your competitive total cash compensation, medical/dental/vision plans, we’ll also provide you with:
- 401k plan where you are 100% vested – literally free money
- Flexible vacation – take as much time as you need as long as you get your work done
- Healthcare and dependent care flexible spending accounts
- Company-paid life insurance
- Monthly wellbeing stipend
- Competitive paid time off and ten company paid holidays
- Support for and access to relevant training and development opportunities
- Employee assistance program
- Casual dress code
Salary : $76,000 - $89,000
