What are the responsibilities and job description for the Sr. Brand Manager - Tequila position at Infinium Spirits, Inc.?
Founded in 2005, we are a family-owned spirits company. At Infinium Spirits, we specialize in sales, marketing, and logistics for a diverse and distinctive portfolio of award-winning spirits brands such as Templeton Rye, Zaya Rum, Seagram’s Vodka, Tears of Llorona and Corralejo Tequila, to name a few. In addition to our core powerhouse brands and portfolio, we are continually launching successful innovations and expanding our product portfolio. We are known for igniting brands and accelerating brand performance in North American and International markets.
Are you ready to apply Make sure you understand all the responsibilities and tasks associated with this role before proceeding.
COME WORK WITH US
Our business and corporate teams are both growing fast. We build brands and believe in bringing people and communities together to celebrate. As we scale, we’re looking for people who are ready to jump right in and help us build on our incredible momentum. We empower employees to make an impact and create the best work of their lives alongside some truly astounding colleagues. We have fun and love what we do!
Diversity. Equity. Inclusion. They’re more than just words for us. We are committed to creating an inclusive and fair workplace that promotes and values diversity. At Infinium, we believe that when people feel a sense of belonging, they are more creative, innovative, and successful.
While we know we have more work to do to advance diversity, equity, and inclusion, we’re investing to move our company and industry forward. In recruiting for our team, we welcome the unique contributions you can bring in terms of your education, opinions, culture, ethnicity, race, sex, gender identity and expression, national origin, age, languages spoken, veteran’s status, color, religion, disability, sexual orientation, and beliefs.
ABOUT THE JOB
Infinium Spirits, Inc. is a fast-paced environment with a high-performing & passionate team of sales and marketing professionals. We are looking for a Sr. Brand Manager to develop, implement and lead the commercial strategies, plans, and processes, across multiple channels to build brand awareness and drive demand. The Sr. Brand Manager will lead and oversee day-to-day management for our Tequila Brands.
The ideal candidate possesses a visionary leadership mindset, capable of seeing the big picture and crafting long-term strategies to drive brand growth. This role will report to the Sr. Director of Marketing.
THE DAY-TO-DAY
- Develop and implement comprehensive brand plans that align with overall business objectives.
- Analyze market trends and competitor activities to identify opportunities and threats.
- Create on and off-premise strategies tailored to various channels.
- Establish clear brand positioning and communication strategy.
- Collaborate with the sales team to create effective sales strategies and tools to drive brand growth in all channels.
- Manage the brand P&L, ensuring all lines are optimized for profitability.
- Collaborate with sales team to set pricing strategies that maximize profitability while remaining competitive.
- Monitor and report on brand performance, adjusting strategies as necessary to achieve financial targets.
- Work closely with product development, supply chain, and operations to ensure the brand’s product offerings meet market demands.
- Liaise with external agencies and partners to deliver high-quality marketing materials and campaigns.
- Foster a collaborative environment within the team and across departments.
- Conduct market research to understand consumer behavior and preferences.
- Utilize insights to inform brand strategy and decision-making.
- Build strong relationships with key customers and stakeholders.
- Establish KPIs to measure the success of brand initiatives.
- Regularly review and analyze brand performance, providing insights and recommendations for improvement.
- Prepare and present detailed reports on brand performance to senior management.
- 10-15% travel is required.
- This is not intended to be a comprehensive list of the duties and responsibilities of the position and that the duties and responsibilities may change without notice.
AM I THE RIGHT FIT?
Not everyone can be a Sr. Brand Manager. To be seriously considered for the role here is what you’ll bring :
Education / Licenses / Certifications :
A bachelor’s degree in Marketing, Business Administration or related field.
Master’s degree in Marketing, Business Administration or related field.
Experience :Minimum 7-10 years of brand management experience, preferably within the alcoholic beverage industry.
Experience working on a premium or craft brand.
Physical requirements :
If after reading through this long list you’re thinking – I’m not sure if I meet 100% of these requirements, should I still apply? YES – if you embody a growth mindset, see challenges as opportunities to develop, and find smarter (not harder) ways to get the real work that matters done, you sound like our kind of candidate. Regardless of where you come from, how you identify, or the path that led you here – we want to talk to you!
Our cash compensation amount for this role is targeted at $145,000 - $176,000 per year. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above.
Here are some of our favorite Perks and Benefits :
At Infinium Spirits, we ask a lot of our employees, which is why we give so much in return. In addition to your competitive total cash compensation, medical / dental / vision plans, we’ll also provide you with :
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Salary : $145,000 - $176,000
