What are the responsibilities and job description for the Senior Marketing Manager - Growth position at Influential?
Key Responsibilities
- Partner with Creative, Revenue, and Client Solutions leads to develop insight-driven strategies for a portfolio of accounts focused on driving new business and scaling existing accounts.
- Provide a sound business justification for investments in influencer marketing based on market trends, audience insights, past campaign data, and experience.
- Drive the strategic direction for accounts by working directly with client and account team focusing on audience targeting, creative, and media distribution.