What are the responsibilities and job description for the Senior Marketing Manager, Customer Lifecycle position at Info-Tech Research Group?
This is an exciting opportunity to play a critical role in strengthening customer relationships and driving long-term business success. If you are a strategic marketer with a passion for customer engagement and loyalty, we encourage you to apply!
THE ROLE :
The Senior Marketing Manager – Customer Lifecycle Programs will play a critical role in driving customer retention and growth. This role is responsible for developing and executing programs that support key stages of the customer lifecycle, including customer advocacy, a new awards program and customer lifecycle programs. By fostering deeper customer relationships, this role will help enhance brand loyalty, increase customer lifetime value, and reinforce the impact of our products and services.
This position requires a strategic, results-driven marketer with a passion for customer engagement, storytelling, and program execution. The ideal candidate will collaborate cross-functionally with sales, executive services and other key stakeholders to ensure an integrated and seamless customer experience.
KEY RESPONSIBILITY AREAS :
As a Senior Marketing Manager, you will :
Customer Advocacy :
- Develop and execute a comprehensive customer advocacy strategy that increases customer engagement and reinforces brand loyalty.
- Build, manage, and scale our customer awards program to recognize and celebrate customer success stories.
- Identify and nurture customer advocates, creating opportunities for them to participate in case studies, testimonials, events, and peer networking initiatives.
- Work closely with sales and executive services teams to identify high-value customers for advocacy opportunities.
- Develop strategies to encourage customer referrals and peer recommendations, aligning with overall growth objectives.
Customer Lifecycle :
COMPETENCIES / KEY SELECTION CRITERIA :
Info-Tech Research Group of companies is an equal opportunity employer committed to diversity and inclusion and does not discriminate on the basis of any legally protected status or characteristic including Minority / Female / Sexual Orientation / Gender Identity / Disability / Veteran and are pleased to consider all qualified applicants. To that end, upon request, ITRG will ensure, to the extent possible, that accommodation be made available to applicants throughout the recruitment and hiring process.
