Senior Growth Marketing Specialist

At Infobip, we dream big. We value creativity, persistence, and innovation, passionately believing that it is through teamwork that we can all reach greater heights.

Since 2006, we have been innovating at the edge of technological possibilities and are now shaping global communications of the future. Through 75 offices on six continents, Infobip’s platform is used by almost 80% of the population, making it the largest network of its kind and the only full-stack cloud communication platform globally.

Join us on our mission to create life-changing interactions between humans and online services with new and unseen solutions.

Why is this role important at Infobip?

The Senior Growth Marketing Specialist at Infobip plays a crucial role in developing and executing on inbound strategies for customer acquisition, retention, and quality pipeline growth through marketing automation and paid media. The ideal candidate is comfortable using data-driven insights, creative marketing strategies, and sophisticated marketing automation to propel our growth goals.

More About What You’ll Be Doing

While collaborating with the Americas Marketing Leadership and team members, the Senior Growth Marketing Specialist will focus on:

• Developing and executing comprehensive growth marketing strategies across paid digital channels (Google Ads, LinkedIn, Demandbase).
• Designing, implementing, and optimizing cross-channel marketing campaigns that boost brand awareness and drive customer acquisition.
• Utilizing marketing automation tools to create sophisticated, personalized nurture streams and conversion funnels.
• Conducting in-depth analysis of marketing performance metrics, presenting actionable insights to Leadership.
• Collaborating with agencies to manage and optimize paid media budgets across various platforms, ensuring maximum Return on Ad Spend (ROAS).
• Working closely with Marketing team members to create compelling messaging and targeting strategies.
• Providing support in maintaining detailed dashboards, tracking key performance indicators (KPIs), and campaign effectiveness.
• Conducting A/B test landing pages, ad creatives, and marketing copy to continuously improve conversion rates.
• Monitoring, measuring, and fine-tuning email campaigns performance for optimal results.
• Partnering closely with the Content & Design teams to enhance the content, layout, and overall effectiveness of email marketing campaigns.
  
  

More About You And Your Qualifications

• Minimum 5 years of experience with email marketing, marketing automation, and inbound marketing for B2B– previous experience SaaS or CPaaS is a plus!
• Expert-level proficiency in marketing automation platforms (Marketo, HubSpot, Pardot).
• Expertise in marketing automation/setting up nurture and content flows.
• Expertise in list selection and processing (de-duping, managing opt-outs), campaign set-up, testing, tracking/campaign analytics.
• Experience working with multiple stakeholders and manage project timelines.
• Experience with paid media management via agency support across Google Ads, LinkedIn Ads, Demandbase, and other relevant platforms.
• Proficiency in data visualization and reporting tools (Google Analytics, Tableau, Data Studio).
• Account-based and intent-based marketing experience.
• Excellent organizational skills, interpersonal and communication skills.
  
  

Why our employees choose us (and stay)?

• Learn as you grow – starting from an onboarding program to internal education, training resources, e-learning, to external education -- we invest heavily in employee learning and development.
• Awesome clients – We serve and partner with most leading mobile operators, OTTs, brands, banks, social networks, aggregators and more. You can look forward to working with the likes of Vodafone, WhatsApp, Uber, and many more.
• Great environment – Team spirit, passion, creativity, persistence, and collaboration are the drivers of our company.
• Connect globally – Work with Bippers, teams, and partners from all over the world. We put the “global” in globalization.
• Opportunity Knocks. Often. – Being a part of a growing company in a growing industry, we challenge you to grow! Whether it’s horizontal, vertical, or angular, we want to support the path that you want to carve.
• Never a dull moment – We work with powerful companies with great impact which pushes us to work on the highest possible level. Work on uncharted challenges and push boundaries daily.
  
  

Additional Information

Salary Range: $75,000 to $120,000 USD annually (the salary of the selected candidate will be based on various factors, including but not limited to job-related knowledge, experience, education, skillset, and internal equity). This position is also eligible for an Annual Performance-Based Bonus, based on individual and company performance.

Benefits & Perks: Medical, Dental, and Vision insurance; Basic life insurance; 401(k) plan participation with company match; Short-term and long-term disability insurance; Wellness plan of up to $500/year pro-rated based on hire date; PTO: Accrual of up to twenty-three (23) vacation days per year, accrual of up to nine (9) sick days per year, plus carryover of up to nine (9) sick days annually; Additional leave time for marriage, relocation, bereavement, and other major life events; Twelve (12) weeks of paid parental leave); Participation in employee share ownership plan (ESOP); Fourteen (14) paid holidays annually.

Infobip employees are people with diverse backgrounds, characteristics, and experiences that share the same passion and talent that helps us achieve our mission. That's why Infobip is committed to creating a diverse workplace and is proud to be an equal-opportunity employer.

All qualified applicants will receive consideration for employment without regard to race, color, ancestry, religion, age, sex, sexual orientation, gender, gender identity, national origin, citizenship, disability, veteran status, or any other part of one's identity.