Manager, Marketing Job at Infor Inc. in Location

Infor is seeking a Field Marketing Manager who will lead, create, manage and execute the marketing plan for Manufacturing industries in North America, including Industrial Manufacturing, Automotive, Aerospace & Defense, Food & Beverage, Fashion and Distribution. This role combines strategic thinking with a hands-on approach to the execution of marketing programs. The ideal candidate will have B2B enterprise software expertise (SaaS / Cloud) and is a team player who knows how to influence, partner and achieve results.

This role is critical in reaching the marketing pipeline goals, aligned to the sales revenue targets. This person will be responsible for working cross-functionally with sales, business development, strategy, partners, and central marketing teams to build and execute persona-centric integrated marketing programs for net new business and for expanded business within our customer base. The ideal candidate will have a strategic, results-driven mindset with an ability to maintain successful relationships with sales and translate business needs to marketing programs and pipeline. They are resourceful inside and outside the company, committed to continuous improvement, and passionate about demand generation.

A Day In The Life Typically Includes :

• Strategic partnership with the North America manufacturing leadership team to develop and implement marketing plans, blending a local go-to-market approach with the broader corporate marketing strategy.
• Identify the most effective marketing messages, value propositions, materials, channels, and calls-to-action for the line of business and develop a marketing mix designed to meet our growth goals.
• Work with internal creative, digital, events and operations teams on the execution of strategic marketing campaigns across a broad mix of tactics that achieve SAO and pipeline goals, including, but not limited to paid search, paid and organic social, email, virtual and in-person events, webinars, account-based marketing, vendor evaluation sites.
• Manage project timelines, resources, SOW (scope of work), budget while defining, extracting and synthesizing data to drive strategic planning to measure ROI.
• Engage with sales teams to present recommendations for short-term and long-term plans, aggregated learnings and innovation opportunities.
• Collaborate with the global PR, AR and communications teams.
• Work with key alliance partners and Systems Integrators to develop and execute co-marketing plans. Partner with business development on campaigns, forecasting and tracking results.

Basic Qualifications :

Preferred Qualifications :

About Infor :

Infor is a global leader in business cloud software products for companies in industry-specific markets. Infor builds complete industry suites in the cloud and efficiently deploys technology that puts the user experience first, leverages data science, and integrates easily into existing systems. Over 60,000 organizations worldwide rely on Infor to help overcome market disruptions and achieve business-wide digital transformation.

At Infor, we strive for an environment that is founded on a business philosophy called Principle Based Management (PBM) and eight Guiding Principles : integrity, stewardship & compliance, transformation, principled entrepreneurship, knowledge, humility, respect, self-actualization. Increasing diversity is important to reflect our markets, customers, partners, and communities we serve in now and in the future.

Infor is an Equal Opportunity Employer. We are committed to creating a diverse and inclusive work environment. Infor does not discriminate against candidates or employees because of their sex, race, gender identity, disability, age, sexual orientation, religion, national origin, veteran status, or any other protected status under the law.

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