Senior Enterprise Digital Media Sales Strategist

Company Description

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

Job Description

• Title: Senior Enterprise Digital Media Sales Strategist
• Location: US, Remote
• Target Start Date: Feb 2025
• Compensation: $120,000 - $150,000 Base Salary Commission
• Application Deadline: February 7, 2025

We are seeking a seasoned and innovative Senior Enterprise Digital Media Sales Strategist to join our team at Informa Markets North America. This is a groundbreaking role in a new initiative aimed at revolutionizing our approach to sponsorships and marketing campaigns. The ideal candidate will target large, enterprise-level clients (such as Square, Capital One, and similar organizations) for non-endemic sponsorships across our portfolio, with a focus on sophisticated, integrated digital solutions.

Key Responsibilities:

1. Develop and execute comprehensive, high-value digital media sales strategies targeting enterprise-level clients in non-endemic sectors.
2. Create and sell premium, six-figure sponsorship packages that bundle digital elements, speaking opportunities, hospitality, and other high-value offerings.
3. Design innovative, multi-channel marketing campaigns that go beyond traditional event sponsorships, focusing on digital campaigns, data collection, and experiential activations.
4. Identify and capitalize on new digital sponsorship opportunities that align with the sophisticated needs of large enterprise clients.
5. Build and maintain strong relationships with C-suite and senior decision-makers at target companies.
6. Craft compelling, data-driven proposals for integrated marketing solutions that demonstrate clear ROI for enterprise clients.
7. Collaborate with internal teams to deliver exceptional, customized sponsorship experiences that exceed client expectations.
8. Analyze campaign performance data and industry trends to provide strategic insights and recommendations to clients and senior management.
9. Lead the shift from traditional event sponsorships (e.g., booths and tabletops) to more sophisticated, digitally-integrated marketing solutions.
10. Stay at the forefront of digital advertising technologies and experiential marketing trends to maintain a competitive edge in non-endemic markets.

Qualifications

• Bachelor's degree in business, marketing, digital media, or a related field; MBA preferred.
• Minimum of 10-12 years of experience in enterprise-level digital media sales or strategic partnerships, with a proven track record of closing six-figure deals.
• Demonstrated success in selling non-endemic sponsorships and integrated marketing campaigns to large corporations.
• Strong understanding of digital advertising technologies, data-driven marketing strategies, and experiential activations.
• Exceptional ability to conceptualize and sell sophisticated, multi-channel marketing solutions.
• Proven track record of building and maintaining relationships with C-suite executives and senior decision-makers.
• Strategic thinker with excellent problem-solving abilities and a data-driven approach to sales.
• Outstanding negotiation, communication, and presentation skills.
• Experience in consultative selling and the ability to position complex marketing solutions to non-endemic clients.
• Proficiency in CRM software, marketing analytics tools, and presentation software.
• Willingness to travel as needed for high-level client meetings and industry events.

This role offers an exciting opportunity to shape the future of digital sponsorships and integrated marketing solutions for enterprise-level clients. The successful candidate will play a pivotal role in driving innovation, creating new revenue streams, and establishing Informa Markets as a leader in sophisticated, non-endemic marketing partnerships.

Additional Information

Why work at Informa 

Employee experience is very important to us at Informa. On top of joining a supportive, diverse and ambitious team that welcomes all types of candidates. We are also flexible with different working patterns and prioritize promotions internally. Our benefits include:

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns.
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks.
• Broader impact: take up to four days per year to volunteer, with charity match funding available too.
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves.
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year.
• Competitive benefits, including a 401k match, parental leave and an ESPP offering company shares at a minimum 15% discount.
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more.
• Recognition for great work, with global awards and kudos programs.
• As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information. See how Informa handles your personal data when you apply for a job here

See how Informa handles your personal data when you apply for a job here.