What are the responsibilities and job description for the Social Media Manager - Hybrid (Chicago) position at Informa Group Plc.?
Company Description
We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100.
Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share professional knowledge or make business connections.
We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses.
Job Description
B2B Social Media Manager - Foodservice Media Portfolio
About the Role
Are you an energetic and creative B2B Social Media Manager? We're looking for someone like you to drive our organic social media platforms for our Foodservice media portfolio. You'll be working with exciting brands like Nation's Restaurant News, Restaurant Business, Restaurant Hospitality, Foodservice Director, CSP, and Supermarket News.
As our Social Media Manager, you'll develop, produce, and deploy organic social media campaigns. Your goal? To boost awareness, engagement, and growth for our brands' digital portfolios.
What You'll Do
Social Media and Community Strategy & Execution (40%)
- Create social media content and engagement plans that align with each brand's unique business objectives
- Manage all social posting, tagging, re-sharing, and engagement across our platforms
- Build and maintain social media calendars that support our business goals and KPIs
- Take charge of our brand social media accounts and social listening/distribution apps
- Set and track social media growth and engagement targets for each brand
- Cover live and virtual events on social media, either on-site or remotely
- Inspire creativity in our team to exceed our social media growth goals
Content Marketing & Production
- Work closely with our Marketing and Brand leaders to create engaging social media assets
- Use your skills in content development, copywriting, and video production to create standout content
- Apply your knowledge of SEO, keyword research, and Google Analytics to optimize our social media strategy
- Set targets for content assets and report on their progress and ROI
Qualifications
What You'll Bring
- A proven track record in social media marketing, ideally in B2B media/digital or events
- Experience with major social platforms: LinkedIn, Facebook, Instagram, YouTube, Pinterest, and TikTok
- Hands-on experience with social media listening and distribution software
- Creative skills with Adobe Creative Suite for asset production
- Strong organizational and prioritization skills
- Excellent collaboration and communication abilities
- A "can-do" attitude and a desire to keep learning and problem-solving
- Travel: ~10%
Additional Information
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com
Our benefits include:
- Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns
- Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
- Broader impact: take up to four days per year to volunteer, with charity match funding available too
- Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
- Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
- Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.
See how Informa handles your personal data when you apply for a job here.
