What are the responsibilities and job description for the Content & Communications Marketing Manager Job at Information Security Media Gro position at Information Security Media Group (ISMG)?
Content & Communications Marketing Manager
Qualifications
Bachelor's degree or higher in Marketing, Communications, or other related fields
5 years of experience in Digital Marketing, Content Marketing, & / or Marketing Communications
Ability to develop content independently as well as with both internal & external partners
Excellent copywriting & editing skills with an ability to deliver clear, concise information tailored to specific and varied audiences
Understanding of SEO concepts & tailoring content for conversions
Responsibilities
In collaboration with the Inbound Events Marketing Manager, provide expertise & thought leadership in marketing, content strategy, & storytelling to enhance the reputation of our Events & ultimately increase registrations
Contribute to a variety of print, digital, & video projects while planning effective content & communication strategies via all marketing channels to increase brand awareness, communicate ideas, inform customers, & increase engagement
Own the consistency of voice across channels, translating tone according to what's needed to engage consumers in the respective brand channels, & proactively suggest new strategies to test / learn to which messages our audiences most respond
Review & audit current content inventory across sites & marketing campaigns to determine what is relevant, consistent, redundant, or missing for each target audience
Collaborate with Inbound Marketing Manager to build & manage an editorial calendar delivering content that aligns with the company’s overall marketing strategy, objectives, & business goals
Write, curate, produce, publish, & promote compelling content that amplifies our brand & engages with our unique audiences
Create, edit, & maintain quality control of communications content including blogs, newsletters, videos, social media content, infographics, landing page text, etc.
Proof work to ensure high editorial standards are met across all content outputs
Manage all website text & engage in continuous knowledge transfer with our Sponsor & Speaker Management team to keep our Summit Event pages up-to-date
Define key messages / voice ensuring content is on brand in terms of style, quality, & tone across all communications
Produce content that is SEO friendly & continuously optimize for increased search engine conversions & promotion
Own the ISMG Connect Community (Slack network for event attendees) & execute strategies to boost member engagement while managing the content calendar
Analyze & measure the quality / effectiveness of content based on audience growth, engagement, reach, etc. & drive strategies for improvement as necessary
About Us
Information Security Media Group (ISMG) is a global Intelligence & Education firm serving the Cybersecurity industry by offering news, views, & research all focused on the top topics faced by professionals in the security space today!
ISMG’s best-in-class events are carefully curated with the mission of providing high-impact education & engagement for cybersecurity professionals.
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