What are the responsibilities and job description for the Digital Marketing Campaign Manager position at Information Security Media Group (ISMG)?
About Us
ISMG is a global intelligence firm linking professionals and businesses with cutting-edge technology, AI, and cybersecurity advancements via industry-leading news, research, dynamic events, strategic education, and specialized marketing services. With a portfolio of over 20 brands, 38 digital media platforms, and more than 400 in-person and virtual events held annually, we connect with a global audience of over 1.8 million subscribers.
By leveraging our advanced industry knowledge and vast network of media properties, we're able to provide customers with a diverse portfolio of effective and customizable lead generation and brand dominance solutions to meet their unique organizational needs.
The Opportunity
We are looking for a creative and innovative marketing professional to further amplify our extraordinary Digital Campaigns team as a Campaign Marketing Manager! In this role, you will manage digital marketing campaigns for our enterprise clients, from implementation to optimization, ensuring exceptional outcomes are delivered for continued successful partnerships.
Primary Responsibilities
ISMG is a global intelligence firm linking professionals and businesses with cutting-edge technology, AI, and cybersecurity advancements via industry-leading news, research, dynamic events, strategic education, and specialized marketing services. With a portfolio of over 20 brands, 38 digital media platforms, and more than 400 in-person and virtual events held annually, we connect with a global audience of over 1.8 million subscribers.
By leveraging our advanced industry knowledge and vast network of media properties, we're able to provide customers with a diverse portfolio of effective and customizable lead generation and brand dominance solutions to meet their unique organizational needs.
The Opportunity
We are looking for a creative and innovative marketing professional to further amplify our extraordinary Digital Campaigns team as a Campaign Marketing Manager! In this role, you will manage digital marketing campaigns for our enterprise clients, from implementation to optimization, ensuring exceptional outcomes are delivered for continued successful partnerships.
Primary Responsibilities
- Managing digital marketing campaigns for clients, from implementation to optimization, with accountability for performance and timely completion.
- Tracking, measuring, and reporting on campaign performance, analyzing data to optimize audience segmentation and messaging, and developing action plans to course-correct as execution unfolds.
- Communicating data-driven insights with the team to provide actionable audience trends, campaign performance patterns, and optimization opportunities to enhance overall strategy.
- Learning and developing expertise in email marketing, landing page optimization, and other digital tactics to drive engagement to client campaigns from ISMG’s digital audience
- Editing, proofreading, and optimizing copy for promotional materials, ensuring both ISMG and client standards have been met.
- Working effectively with a global, cross-cultural team.
- Keeping up-to-date with current marketing and industry trends
- Learning and developing familiarity with the information security vendor community
- Bachelor’s Degree or higher in Marketing or a related field.
- 2-3 years of digital marketing experience.
- Experience with technology or information security marketing a plus.
- Marketo or marketing automation experience is a benefit.
- Strong project management skills with exceptional organization, time management, and ability to prioritize multiple concurrent projects while on deadlines.
- Proactive and self-starter curiosity with a drive toward efficiency.
- Ability to work effectively both as part of a team, interfacing with co-workers and supporting department objectives, and independently when needed.
- Excellent written and verbal communication.
