What are the responsibilities and job description for the Segment Marketing Manager position at Information Technology Group?
Job Details
The Segment Marketing Manager is responsible for supporting the Public Sector Segment Marketing team by managing the production of campaign collateral as well as interfacing with Sales and Sales Operations to ensure seamless lead flow and follow-up. The ideal candidate has experience in B2B marketing with marketing in public sector a bonus. They have exceptional project management skills, have interfaced with design teams to produce sales collateral, and are comfortable writing and editing. The ideal candidate also has experience with Salesforce, campaign tracking, and reporting.
MAIN RESPONSIBILITIES: Developing sales collateral in partnership with segment marketing managers and agency design teams.
Supporting the segment marketing team by interfacing with Sales and Sale Operations to track leads and ensure follow-up.
EDUCATION and EXPERIENCE-Bachelors required
4-7 years of marketing experience
4-7 years-Experience in one or more of the following categories: B2B Marketing, Public Sector Marketing, Sales Marketing, Salesforce Campaign Management
