What are the responsibilities and job description for the Sr. Product Marketing Manager position at Infotree Service Inc.?
Job Details
Role: Sr. Product Marketing Manager
Location: New York, NY
Duration: 4 Months
Responsibilities
Be the voice and expert of Client s audience in New York. Synthesize user insights, industry trends, and competitive intel to develop recommendations for marketing and product strategies. Support novel research to better understand Client s opportunities in the market.
Leverage behavioral data and user insights to develop GTM plans that grow Client s current product suite and fuel new product launches.
Rapidly experiment and iterate to improve KPIs such as adoption and retention. Work to understand and share the impact and learnings from initiatives you re driving.
Develop and execute on creative briefs to inform creative and copy teams on campaign design and partner with Marketing Ops for launch and measurement
Mandatory:
- Proven experience bringing multiple offerings across multiple b2b and b2c GTM plans simultaneously.
- Strong preference for someone based in or near New York City, with strong familiarity with using rideshare in New York
- Strong interpersonal skills with the ability to collaborate and work cross-functionally with both analytical and creative teams
- 12 years experience in Marketing with 7 years in Product Marketing, including comprehensive GTM strategies and implementation
- comprehensive GTM strategies and implementation
- Experience developing strategies to solve ambiguous and complex problems
- Experience in applying consumer insights and behavioral science to optimize marketing strategies; ability to independently drive marketing experimentation
- Must be a self-starter with a bias for action & ability to identify and simplify problems
- Bachelor s degree, preference for MBA
Plus:
- Experience working on products/programs related to: consumer apps, consumer tech, digital consumer product adoption
