Sales Development Representative (SDR)

InfoTrust is a global, privately-owned consulting and solutions agency dedicated to unlocking the power of data to drive marketing performance and business growth. We specialize in digital analytics, media enablement, and privacy-centric solutions that help the world's largest brands optimize their marketing strategies. Our culture is built on passion, ownership, diversity, trust, respect, and continuous growth—values that have earned us multiple "best places to work" awards, including a Great Place to Work certification and recognition as the #1 place to work in Ohio.

About this Role: SDR

We're seeking a driven Sales Development Representative (SDR) to join our growing team in our Cincinnati HQ. In this role, you'll be the critical first point of contact for potential clients, identifying and nurturing opportunities that align with InfoTrust's consulting and solutions offerings. Your ability to understand complex business challenges and effectively communicate our value proposition will be key to our continued growth and success.

Responsibilities:

• Work independently to execute strategic prospecting campaigns to identify and engage potential clients that match our ideal customer profile across analytics, media, and privacy solutions
• Conduct thorough research and qualification of leads to understand their business challenges, technical needs, and potential fit with InfoTrust's services
• Develop and implement personalized lead nurturing strategies through email campaigns, content sharing, and demonstration coordination
• Book and facilitate quality meetings between qualified prospects and our Business Development team
• Maintain detailed records of all prospecting activities and lead interactions in our CRM system
• Stay current with digital analytics trends, marketing technology developments, and privacy regulations to engage in meaningful conversations with prospects
• Collaborate with marketing and sales teams to optimize lead generation and qualification processes

You Could Be a Great Fit If:

• You hold a Bachelor's degree (or equivalent work experience)
• You have 1-3 years of experience as an SDR, preferably at an established company with a structured sales development program
• You are a self starter who thrives in a fast paced environment that rewards hard work
• You have demonstrable experience or interest in marketing and marketing technology
• You demonstrate a strong hunter mentality with a desire to win and achieve goals
• You're naturally curious and passionate about continuous learning, especially in marketing technology
• You possess excellent listening skills and can effectively translate client challenges into business opportunities
• You have strong business acumen and can connect the dots between client needs and InfoTrust's solutions
• You're highly organized and capable of managing multiple priorities simultaneously
• You have exceptional research skills and attention to detail
• You have experience prospecting into enterprise or mid-market accounts
• You've consistently achieved or exceeded quota in previous sales development roles
• You can demonstrate measurable success from previous SDR positions (e.g., meetings booked, pipeline generated)
• You align with our core values

Bonus:

• Experience with CRM systems and sales engagement platforms - such as Salesforce
• Knowledge of specific technologies such as Google Analytics, Tag Inspector, Google Cloud, DV360, CM360, SA360, and Google Tag Manager
• Experience at a reputable company with formal SDR training and development programs
• Proven track record of successful client handoffs to Business Development or Account Executives
• Experience using sales intelligence and prospecting tools (e.g., ZoomInfo, LinkedIn Sales Navigator)
• Understanding of enterprise sales cycles

You Shouldn't Apply If:

• You're not comfortable with the research and learning required to understand complex technical solutions
• You're looking for an individual contributor role without team collaboration
• You're not excited about continuous learning and staying current with industry trends

Logistics:

• Must be authorized to work in the United States for any employer
• Must be able to travel up to 20% (although it will probably be closer to 5-10%)
• Position is based in Cincinnati, Ohio with hybrid work arrangement (3 days in office minimum)

Why Work Here?

At InfoTrust, employees are deeply connected to our core values and have the opportunity to make a meaningful impact and be their best selves everyday. Our Core Values include:

• Earn Trust: Deliver on what you promise
• Be Respectful: Don't be an a**hole
• Promote Diversity: Seek understanding and be inclusive
• Take Ownership: There is no "they." Take initiative
• Grow Every Day: Learn and apply
• Contribute With Passion: Desire to do good. Give to grow

Through the InfoTrust Foundation, a registered 501(c)(3) nonprofit organization, we actively contribute to our communities, believing that our success is someone else's miracle.

Benefits

Benefits include, but are not limited to:

• Health/vision/dental insurance with employer-sponsored premiums
• Unlimited PTO
• Generous parental leave program
• 401k plan with company match
• Tuition reimbursement
• And much more - ask your recruiter for details!

Diversity is one of our six core values at InfoTrust. InfoTrust is committed to a diverse workforce and we are an equal opportunity employer. We aim to hire strong, diverse teams built from different backgrounds, experiences, and identities. We are building an inclusive, supportive place for you to do the best work of your career. Job descriptions are not perfect, and we know you may not check every box. Studies have shown that women and people of color are less likely to apply for jobs unless they meet every single qualification. Don't let that be you—apply if you are interested!