What are the responsibilities and job description for the Ingersoll-Rand plc is hiring: Web Content Specialist in Indiana position at Ingersoll-Rand plc?

Website Content Specialist EMEIA

About Us

Process Flow Technology (PFT) is part of IR Industrial technology & Service (ITS) segment which offers a broad range of blowers & vacuum pumps and systems for all the segments. The major brands under this division are NASH, GARO, Elmo Rietschle, Roots, Hibon, Lamson Hoffman, Robuschi, Witting, MD Kinney, Pedro Gil, Everest, etc.

Job Summary

A vacancy has arisen for a Website Content Specialist within the Process Flow Technologies (PFT) business segment within the Demand Generation team, reporting to the PFT Digital Experience Manager for EMEIA. The ideal candidate will have knowledge of digital marketing and will assist in driving lead generation for the various PFT brands as well as providing support for regional marketing initiatives. This role will involve cooperation with global contacts and include multi-channel marketing campaigns, eCommerce support, product launches, and digital channels including websites and social media.

Responsibilities :

Coordinate with the central web development team and our product management and sales teams.
Execute website development roadmaps and enhancement projects as outlined by the Digital Experience Manager.
Improve the UX of all websites within the Vacuum and Low Pressure BL.
Grow web users and lead generation including eCommerce channels.
Continuously improve user journey experience and organic search results.
Create new pages and improve existing website content.
Translate and standardize content across core languages and regionalize content where applicable.
Support the improvement of web functions such as Chat Bots and eCommerce.
Manage Jira Tickets for All PFT EMEIA Brands on Contentstack (CMS).
Troubleshoot content issues and monitor the performance of live websites.
Manage Stacks in Contentstack : Entries, Assets, Gated Content, Redirects, Header / Footer Regionalization, etc.
Optimize content & landing pages, perform keyword research & expand keyword opportunities.
Support the PFT EMEIA Team in any issues related to Contentstack.

Competencies and Personal Characteristics :

Well organized and self-motivated with excellent communication and interpersonal skills.

Result and performance-oriented attitude.

Highly organized with the ability to multi-task in a fast-paced environment.

Strong attention to detail.

Knowledge and interest in B2B demand generation.

Willing to learn and develop, looking for a start in marketing career with an MNC.

Qualifications :

Bachelor’s degree in marketing, Communications, or a related field.

Experience with various content management systems; particularly Contentstack.

Experience in digital marketing, with a focus on web editing, campaign management, content creation, and performance analysis.

Strong understanding of SEO principles and best practices.

Proficiency in digital marketing tools and platforms, including GA4, Google Ads, and LinkedIn Ads.

Excellent analytical skills and the ability to interpret data to drive informed marketing decisions.

Experience in a B2B environment.

Basic design software skills; Adobe, InDesign.

Business Unit : Process Flow Technologies

Department : Demand Generation

Location : (Located near IR Delhi Offices)

Reporting to : Digital Experience Manager

What we Offer :

Stock options (Employee Ownership Program) that align your interests with the company's success.

Yearly performance-based bonus, rewarding your hard work and dedication.

Leave Encashments.

Maternity / Paternity Leaves.

Employee Health covered under Medical, Group Term Life & Accident Insurance.

Employee Assistance Program.

Employee development with LinkedIn Learning.

Employee recognition via Awardco.

Collaborative, multicultural work environment with a team of dedicated professionals, fostering innovation and teamwork.

Ingersoll Rand Inc. (NYSE : IR) is dedicated to helping make life better for our employees, customers, and communities. For more information, visit

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We are bold in our aspirations while moving forward with humility and integrity.

We foster inspired teams.

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