Lifecycle Marketing Manager

Ingersoll Rand is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.

Job Title: Lifecycle Marketing Manager
Location: Remote

About Us:
Imagine a company with technology leadership of over 160 years, yet it operates with the energy of a startup. Ingersoll Rand has dedicated itself to Making Life Better for its employees, customers, shareholders, and planets. We produce innovative and mission-critical flow creation and life science technologies – from compressors to precision handling of liquids, gasses, and powers – to increase industrial productivity, efficiency, and sustainability. Supported by over 80 brands, our products are used in various end-markets including life sciences, food and beverage, clean energy, industrial manufacturing, infrastructure, and more. Across the globe, we’re driving growth with an entrepreneurial spirit and ownership mindset. Learn more at irco.com and join us to own your future.

Job Overview:
The Lifecycle Marketing Manager is responsible for driving growth in recurring revenue through data-driven lifecycle marketing strategies focused on increasing attachment rates, customer retention, and aftermarket sales. This role ensures equipment data is accurately captured and leveraged within the CRM, optimizing targeted marketing programs to enhance customer loyalty and maximize revenue opportunities at each stage of the customer journey. The ideal candidate combines a strategic mindset with hands-on execution experience in marketing automation, CRM data management, and aftermarket customer engagement.

Responsibilities:

• Develop and execute lifecycle marketing strategies that nurture customer relationships from initial purchase through post-sales engagement, aftermarket purchases, and long-term loyalty.
• Map out the customer journey, identifying key touchpoints to drive engagement, satisfaction, and repeat purchases.
• Implement personalized, data-driven marketing campaigns to increase conversion rates at every stage of the customer lifecycle, including onboarding, usage optimization, renewal, and loyalty.
• Leverage behavioral triggers, predictive analytics, and customer segmentation to deliver relevant messaging and offers.
• Machine Data & CRM Integration
• Lead initiatives to ensure equipment data availability, accuracy, and usability within the CRM for targeted aftermarket campaigns.
• Collaborate with CRM, sales, and service teams to streamline data capture from connected equipment, service records, and IoT-enabled products.
• Define and implement data governance practices to improve segmentation, personalization, and predictive analytics for aftermarket marketing.
• Marketing Strategy & Program Development
• Design and implement marketing programs focused on increasing attachment rates for aftermarket products, services, extended warranties, and subscription-based offerings.
• Optimize customer journey touchpoints to improve engagement, retention, and lifetime value.
• Create proactive retention programs and re-engagement campaigns for at-risk customers.
• Partner with digital marketing teams to drive omnichannel engagement, including email, SMS, paid media, and account-based marketing (ABM).
• Customer Insights & Data-Driven Marketing
• Utilize analytics and customer insights to identify opportunities for cross-sell, upsell, and subscription-based revenue growth.
• Implement A/B testing, segmentation, and marketing automation to refine messaging and improve conversion rates.
• Monitor and analyze aftermarket sales performance, campaign effectiveness, and customer behavior to drive continuous improvement.
• Cross-Functional Collaboration
• Work closely with sales, service, and product management teams to align lifecycle marketing efforts with business objectives.
• Provide training and enablement tools to sales and service teams to improve customer engagement and aftermarket sales conversations.
• Manage relationships with external vendors, agencies, and technology partners supporting CRM, automation, and loyalty initiatives.
• Performance Tracking & Optimization
• Define KPIs and track the effectiveness of lifecycle marketing programs, making data-driven recommendations for optimization.
• Report on recurring revenue growth, customer retention rates, and aftermarket sales performance.
Identify emerging trends and innovations in lifecycle marketing and customer engagement strategies.

Requirements:

• Bachelor’s degree in Marketing, Business, Data Analytics, or a related field.
• 5 years of experience in lifecycle marketing, customer retention, CRM, or recurring revenue models, preferably in an industrial, manufacturing, or B2B environment.
• Strong understanding of CRM systems (e.g., Salesforce, HubSpot, Microsoft Dynamics) and marketing automation platforms.
• Experience in customer lifecycle marketing, loyalty programs, and engagement strategies.
• Knowledge of aftermarket sales, recurring revenue models, and service marketing.
• Excellent analytical skills, with the ability to translate data insights into actionable marketing strategies.
Strong project management and cross-functional collaboration skills.

Preferences:

• Experience working with connected products, IoT data, or predictive maintenance solutions.
• Familiarity with customer experience (CX) marketing and lifecycle automation.
• Background in industrial equipment, manufacturing, or subscription-based service models.
• Experience with Salesforce.
Experience with Eloqua.

What we offer:
At Ingersoll Rand, we embrace a culture of personal ownership — taking responsibility for our company, our communities, and our environment, as well as our individual health and well-being. Our comprehensive benefits package is designed to empower you with the tools and support necessary to take charge of your health, ensuring that together, we can continue to make life better. Our range of benefits includes health care options like medical and prescription plans, dental and vision coverage, as well as wellness programs. Additionally, we provide life insurance, a robust 401(k) plan, paid time off, and even an employee stock grant, among other offerings. These benefits are our commitment to you, so you can be your best at work and beyond.

Ingersoll Rand Inc. (NYSE:IR), driven by an entrepreneurial spirit and ownership mindset, is dedicated to helping make life better for our employees, customers and communities. Customers lean on us for our technology-driven excellence in mission-critical flow creation and industrial solutions across 40 respected brands where our products and services excel in the most complex and harsh conditions. Our employees develop customers for life through their daily commitment to expertise, productivity and efficiency. For more information, visit www.IRCO.com.

To Apply:
Please apply via our website https://ir-jobs.dzconnex.com/ by June 3rd in order to be considered for this position.