What are the responsibilities and job description for the Senior Marketing Manager, US & Canada Region position at Ingredion?
Marketing Strategy and Execution
As the Sr. Director, Marketing, US/Canada, you will be responsible for developing and executing the marketing strategy for the global dairy category. This includes:
Category Strategy:
Strategy Execution:
Results Reporting:
As the Sr. Director, Marketing, US/Canada, you will be responsible for developing and executing the marketing strategy for the global dairy category. This includes:
Category Strategy:
- Develop the global category strategy (5 year horizon) to deliver segment priorities
- Work with the global application team to define the technical roadmap to deliver the category strategy
Strategy Execution:
- Work with regional/country category marketers on the development and execution of a 0-18 month implementation plan
- Oversee tracking of progress and corrective actions
- Coordinate effective resources to support the execution of the strategy in the region
Results Reporting:
- Ensure results reported consistently across the business using ARA classification
- Guide the development of the budget and strategic plan
