Marketing Coordinator II

Who we are:

INIT is a world market leader for integrated ITS and fare collection solutions. Everything we do is based on our guiding principle to be the most innovative, reliable, and sustainable supplier within our industry. INIT’s North American headquarters is in Chesapeake, Virginia. INIT has been ranked as the #1 small company in Inside Business’ list of Best Places to Work for 4 years running and are now members of their “hall of fame”. INIT also has an office in Seattle, WA.  To learn more, please visit our website at www.initusa.com.

We are looking for a marketing coordinator responsible for supporting event planning, administrative tasks, social media management, customer database maintenance, content creation, and website updates. This role includes assisting in the execution of corporate events, managing logistics, sourcing vendors, and handling post-event reporting. The coordinator will design and schedule social media content, monitor engagement, and track trends. Additionally, they will update Salesforce records, create marketing materials, proofread content, and maintain website updates.

 Event Planning Support:

• Assist in planning and executing corporate events, conferences, and trade shows.
• Promote events through email and social media.
• Manage logistics, registration lists, vendor coordination, swag selection, and attendee requests.
• Assist in creating event surveys and reporting feedback through recaps.

Administrative Support:

• Search and source vendors for conferences and trade shows.
• Research and order swag.
• Submit purchase orders.
• Manage email campaigns and event registrations.
• Send and manage post-show surveys.
• Handle other marketing administrative tasks.

Social Media Management:

• Design content and video shorts for social media channels.
• Be responsible for scheduling posts and monitor engagement.
• Monitor engagement across social media, websites, and online ads.
• Track trends and report engagement metrics.
• Distribute weekly social media e-mails to the sales team.

Customer Database Management and Customer Communications:

• Update and maintain Salesforce records, ensuring accurate customer information.
• Run and organize target lists as needed for email campaigns.

Content Creation and Editing:

• Design marketing materials, presentations, and email campaign graphics while maintaining brand consistency.
• Proofread newsletters, press releases, and other marketing content for accuracy.
• Occasionally create sales presentations from provided content.

Website Content Management:

• Update the company website routinely with blog posts, upcoming events, and press releases.
• Report monthly web analytics.

Post-Event Analysis & Reporting:

• Create pre- and post-event evaluations.
• Provide event reports.

Qualifications & Skills:

• Bachelor's degree in Event Management, Hospitality, Marketing, or a related field (preferred).
• 2-4 years of experience in corporate marketing and event administration or similar roles.
• Strong project management and organizational skills.
• Proficiency in event management software (e.g., Constant Contact, Whova) and Microsoft Office Suite.
• Proficiency in design software (e.g., Canva or Adobe Suite).
• Familiarity with Salesforce.
• Familiarity with Hootsuite for social media.
• Excellent communication and interpersonal skills.
• Ability to manage multiple projects simultaneously under tight deadlines.

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer.
• Prolonged periods of standing at a table during conferences.
• Must be able to lift up to 15 pounds at times.

Work Location: In-person; hybrid

Benefits:

INIT offers challenging tasks and responsibilities in a successful team with a pleasant working atmosphere and the opportunity for personal and professional growth.  We offer a generous vacation package, sick time, 401K, medical, dental, vision, disability, and life insurance.

 Why INIT?

The knowledge, eagerness, and commitment that our employees contribute are the basis for INIT’s success. Together, we are an outstanding team enjoying motivating work. Our employees are encouraged to implement their own ideas, take responsibility, experience the joy of success, and develop their professional and personal skills.

Our corporate culture encourages every employee to act responsibly, demonstrate integrity and fairness, and treat everyone with respect. The underlying principles are specified in our ethical guidelines and provide the basis for our business and social activities. 

At INIT, we are convinced that personal development and success are results of having the space to implement ideas and take responsibility. We create opportunities for employees to be challenged and grow with their accomplishments. At the same time, we offer flexible working hours and many additional benefits.

We enjoy a family atmosphere, making our work life more relaxed – even in times which might be challenging to us. Our way of communicating with each other is shaped by a friendly and informal tone, and by professional exchange.

INIT is an Equal Opportunity Employer