What are the responsibilities and job description for the Senior Director, Consumer Marketing – US Commercial position at Initial Therapeutics, Inc.?
The Role
Moderna is at the forefront of messenger RNA (mRNA) therapeutics, and we are seeking a dynamic Senior Director of Consumer Marketing to join our US Commercial team. This critical leadership role entails developing and executing innovative consumer marketing strategies for our respiratory portfolio, with an emphasis on patient-centric initiatives. As a senior leader, you will guide a team to deliver impactful campaigns that resonate with patients while reinforcing Moderna's commitment to revolutionary therapies. Your leadership will shape Moderna’s consumer engagement strategies, ensuring alignment with organizational objectives and commercial success.
Here’s What You’ll Do
- Develop and execute a comprehensive consumer marketing strategy for the US Commercial organization, ensuring alignment with Moderna’s business objectives.
- Lead and manage a team of marketing professionals, providing mentorship, fostering development, and ensuring the delivery of high-impact initiatives.
- Conduct and oversee market research and analysis to understand the pharmaceutical consumer landscape, including patient demographics, behaviors, market trends, and competitor strategies.
- Translate insights into action by developing innovative marketing campaigns to drive patient engagement and support brand growth.
- Develop and manage robust brand strategies for Moderna’s pharmaceutical products, including establishing strong brand identities and messaging.
- Maintain strict adherence to regulatory compliance, ensuring all marketing efforts align with industry regulations and ethical standards.
- Oversee the consumer marketing budget, effectively allocating resources, optimizing ROI, and evaluating the success of marketing initiatives.
- Utilize digital marketing channels to enhance consumer reach and engagement.
- Lead cross-functional collaboration with internal and external stakeholders, ensuring integration of marketing efforts across all functions.
- Champion the consumer marketing elements of new product launches, ensuring successful market entry and sustained growth.
- Develop KPIs to measure the success of marketing strategies and adjust based on data-driven insights.
- Represent the consumer marketing function within leadership discussions, providing insights and strategic recommendations to senior executives.
Here’s What You’ll Need (Basic Qualifications)
Here’s What You’ll Bring to the Table (Preferred Qualifications)
About Moderna
Since our founding in 2010, we have aspired to build the leading mRNA technology platform, the infrastructure to reimagine how medicines are created and delivered, and a world-class team. We believe in giving our people a platform to change medicine and an opportunity to change the world.
By living our mission, values, and mindsets every day, our people are the driving force behind our scientific progress and our culture. Together, we are creating a culture of belonging and building an organization that cares deeply for our patients, our employees, the environment, and our communities.
Moderna is a smoke-free, alcohol-free and drug-free work environment.
Moderna is a place where everyone can grow. If you meet the Basic Qualifications for the role and you would be excited to contribute to our mission every day, please apply!
Moderna is proud to be an equal opportunity workplace and is an affirmative action employer.
Moderna is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry or citizenship, ethnicity, disability, military or protected veteran status, genetic information, sexual orientation, marital or familial status, or any other personal characteristic protected under applicable law. Moderna is an E-Verify Employer in the United States. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Belonging, Inclusion, and Diversity are critical to the success of our company and our impact on society. We’re focused on attracting, retaining, developing, and advancing our employees and believe that by cultivating diverse experiences, backgrounds, and ideas, we can provide an environment where every employee is able to contribute their best.
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