What are the responsibilities and job description for the New Business Development Director (Experiential) position at Inizio Engage XD?
As a Business Sales Lead you will have expertise and an in-depth experience in the Experiential space. You will play an important role in our businesses growth by creating sales strategies tailored to the Meetings, Events and Exhibitions sector.
You will identify and cultivate new business opportunities, nurturing new relationships and supporting the continued expansion of our footprint in this dynamic market.
As a credible, senior level business growth specialist, you will lead on the development of the growth strategy in the US for our Experiential brand, Emota.
Emota is our award-winning global events agency that creates and delivers engaging, impactful experiences.
You will reporting to: Chief Growth Officer
We support hybrid work, however we are looking for candidates in and around the Philadelphia area.
What you'll do …
Market analysis and strategy:
- Using the global plan as a start point, you will develop plans specific to the US market through conducting in-depth market research to identify trends and new opportunities within the experiential sector
- You will develop and refine sale strategies and go-to-market plans to take advantage of insights and collaborate with relevant Emota and our internal Client Engagement team members to ensure they understand their role with supporting this plan
Sales Growth:
- Increase revenue by identifying and targeting important accounts and clients
- New logos: establish and nurture relationships with decision makers and important partners within the experiential space, ensuring a quality pool of qualified leads
- Ensure there is daily/ weekly action against the growth canvass that delivers results in the form of lead generation, qualification and conversion to sales
Innovation, differentiation and presentation:
- Raise our profile in the market with important clients and prospective clients through marketing and main events – working with our sales enablement and marketing teams to ensure we have relevant assets and content to showcase our services
- Remain up to date with industry trends and latest technologies within the event space
- Work as part of the central growth team and the experiential CoE to recommend and implement innovative strategies to differentiate our offering and remain ahead of competitors
What you'll need to have …
- 10 years plus experience in sales and business growth with a demonstrable record of success
- Credible expertise within the experience design market, with an understanding across Meetings, Events and Exhibitions (Environments)
- A creative mindset with the ability to inspire and develop positive working relationships both internally and externally
- Experience establishing communication and engagement with prospects
- A well-connected background/ established network within the Meetings, Events and Exhibitions (Environments)
- Experience taking the lead on developing creds and presentations to resonate with target clients
- Integrity in your approach to developing new business
Benefits …
- Great compensation package
- 23 days' annual leave plus public holidays, company closure over Christmas, personal days and Volunteering leave
- Private Medical Plan
- Life Insurance
- 401(K) Plan
- Hybrid working
A bit about us ….
Inizio Engage is a strategic, commercial and creative engagement partner that specialises in healthcare. Our passionate, global workforce augments local expertise and diverse mix of skills with data, science and technology to deliver bespoke engagement solutions that help clients reimagine how they engage with their patients, payers, people and providers to improve treatment outcomes.
Engage XD is an unusually shaped communications group that creates experiences that inspire lasting change. We partner with clients to provide employee engagement, learning and training solutions, scientific engagement and capability building, all underpinned by applied behavioural science. We engage internal and external audiences through the creation and delivery of live and virtual experiences, film, digital, and immersive content.
Our family of brands is made up of: Emota, Forty1 and Nazarѐ.
We believe in our values: We empower everyone | We rise to the challenge | We work as one | We ask what if | We do the right thing and we will ask you how your personal values align to our values