What are the responsibilities and job description for the Senior Account Director (Experiential) position at Inizio Engage XD?
This is a great opportunity for a Senior Account Director to lead on large accounts within our Experiential team.
You will be part of our Client Engagement Team that leads large accounts at Inizio Engage XD level. This includes :
Accountability for growth, both by increasing volume or diversifying services with existing buying points and building relationships with new buying points within your clients organization
Build a strategic understanding of the client's business and where XD's capabilities can support
Partner with subject matter experts in the service lines to shape opportunities and solutions to client problems
Stewardship of MSAs, ensuring adoption of Service level agreements, ways of working and processes
Onboarding new client contacts into the agency at an XD level
The Senior Account Director reports to a Client Engagement Director and is responsible for a multi million dollar portfolio of business and direct reports commensurate with the shape of this business (e.g. SAD / AD / SAM / AM)
You will be focused on Congress, meetings and events workstreams for one of our global Pharmaceutical accounts.
What you'll do …
Account Leadership
Be an ambassador for the agency within the client and wider Inizio organizations,
Ensure the wider agency team are set up for success on your account, either directly or by mentoring your direct reports to lead the way with great briefs and a clear point of view on the client need and perspective on value.
Client & Internal Relationships
Establish the agency as a trusted client partner with both direct clients and procurement partners. This will include leading Business Review Meetings, and partnering with subject matter experts to bring value additive thinking to your clients.
Foster collaborative, productive relationships across IEXD, including :
Build an understanding of our several specialisms and consulting the right subject matter experts at the right time
Ensure the nominated ambassadors for your account(s) and project teams are versed in your client context (business, brand, MSA, Service level agreements processes)
Promote a culture around your accounts that guides the delivery of projects,
Navigate any internal friction to a deliver a positive outcome for the client and learnings for the agency
Manage team members, putting onboarding plans and career pathways in place, supported by clear goals and structured check ins following guidance set out by the Heads of Client Engagement
Commercial Accountability
Maintain an understanding of the component parts of your account's forecast and partnering with your service line counterparts to plan for growth and any shortcomings.
Have a point of view on opportunities and whether or not the agency should pursue them, considering strategic significance and commercial viability
Maintain Hubspot pipelines and XD forecasts following agency process
Agency Growth
Plan for growth with existing client partners / buying points
Identify opportunities for growth with new client partners / buying points (white space)
Build an understanding of the wider Inizio footprint on your accounts and how this can support IEXD Growth (and vice versa)
Identify marketing opportunities through case studies and client relationships to support growth across the agency
Lead pitches on your account and when relevant opportunities come into the agency, outside your account; following the agency pitch process and standards
What you'll need to have …
5 years experience leading accounts within the events and congress space.
Experience leading clients in both global and local roles, and an understanding of the nuances of both.
An understanding of working with "enabling functions" and end partners and comfort navigating the challenges the model can present an agency
Familiarity with pharma industry meeting formats, both external (HCP) and internal
Specific experience of Global Congress planning and delivery.
Benefits...
Great compensation package
23 days' personal leave plus public holidays and volunteering leave
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