Senior Manager Marketing Analytics, Banking

Role and Responsibilities :

As the Marketing Analytics Senior Manager, you will be instrumental in building new banking products and leading cross-functional efforts across Marketing, Product, Engineering, Risk, and Finance to drive growth for said products. This role requires a deep understanding of the digital lending or banking space, a solid grasp of various business functions (Marketing, Product, Engineering, Analytics, and Finance), and a strong ability to develop and implement data-driven initiatives from start to finish. Your analytical prowess, problem-solving skills, product sense, and ability to work effectively cross-functionally will be key to your success.

• Primary day-to-day client contacts and often interact with C-level executives.
• Extremely comfortable working with data, including managing large number of data sources, analyzing data quality, and pro-actively working with clients data / IT teams to resolve issues.
• Interacts regularly with clients to understand business requirements, define analytical problems, structure and communicate solutions, and ensure client satisfaction with strong business driving results.
• Develop Growth Strategies : Create new offerings or optimize existing product sets to drive growth through a data-driven and customer-centric approach.
• Lead End-to-End Execution : Manage the full lifecycle of strategic initiatives, including building business cases, securing stakeholder buy-ins, defining and documenting business requirements, and crafting go-to-market plans.
• Optimize Post-Launch : Analyze and optimize new strategies post-launch to ensure KPI metrics are met, and business benefits are realized.
• Stakeholder Collaboration : Collaborate with and drive alignment among various stakeholders across the organization.
• Manage Offshore Team : Lead and coordinate with offshore contractors for analytical support and to ensure seamless execution.

Candidate Profile :

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