What are the responsibilities and job description for the Senior Manager Analytics position at Inizio Partners?
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Role And Responsibilities
- Primary day-to-day client contacts and often interact with C-level executives.
- Extremely comfortable working with data, including managing a large number of data sources, analyzing data quality, and pro-actively working with clients' data / IT teams to resolve issues.
- Use a variety of analytical tools (SQL, SAS, Python, GA, Heap, Optimizely, Excel, Tableau) to carry out analysis and drive conclusions.
- Interacts regularly with clients to understand business requirements, define analytical problems, structure and communicate solutions, and ensure client satisfaction with strong business-driving results.
- Leads project teams of 3-6 consultants or more, and / or Team Lead and Analysts in all aspects of project execution.
- Work closely with client marketing teams to solve complex problems in digital marketing analytics (Paid Search, Paid Social, Addressable Digital, Website, SEO).
- Manages team members, including definition of objectives, oversight of execution, and evaluation of performance.
- Provides thought leadership and delivers business insights to identify and resolve complex issues critical to their clients' success.
- Manages communication between the senior leadership team and clients to update project progress and solicit feedback on project deliverables.
- 6 years of experience comprising analytics service delivery, consulting, solution design, and client management.
- Preferred experience in marketing analytics in the banking industry in the following fields :
- Experience running analytics for search engine marketing, paid social, search engine optimization, A / B testing, website traffic, funnel conversion, marketing attribution, and customer behavior.
- Technical proficiency in tools like Google Analytics, Optimizely, Tableau, Heap, SQL.
- Demonstrable leadership ability, superior problem-solving, and people management skills.
- Excellent communication, presentation, and story-building skills in a consulting setup.
- Master's degree in economics, mathematics, computer science / engineering, operations research, or related analytics areas; candidates with BA / BS degrees in the same fields from top-tier academic institutions are also welcome to apply.
Candidate Profile
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