What are the responsibilities and job description for the Marketing Operations Specialist position at Inland Family of Companies?
Join Colliers as a Marketing Operations Specialist and support the marketing operations of our commercial real estate services. This position focuses on HubSpot administration, workflow management, Google analytics and more. You’ll work closely with teams to streamline processes and enhance efficiency across marketing and sales pipelines.
Key Responsibilities:
- HubSpot Administration & Workflows: Oversee HubSpot administration, including workflows, data integrity, and CRM functionality.
- Account Administration: Manage user access, permissions, and integration within HubSpot and other marketing platforms.
- Brokerage Pipeline Support: Ensure data consistency and drive engagement through automation tools and workflows.
- Email Marketing & List Management: Create and distribute campaigns, manage lists, and define segmentation. Collaborate with other marketing team members on campaign strategies and execution.
- Dashboard Build Outs: Develop and manage dashboards to track marketing and operational metrics.
- Google Analytics & Google My Business: Manage and optimize Google Analytics for existing and new property websites and Google My Business listings to increase visibility for Colliers' services.
- Meta Business Suite: Set up and manage Meta Business Suite for Colliers and properties the team represents. Ensure appropriate access is provided for teams to post on the appropriate channels.
- Real Estate Focus: Support marketing operations with a focus on real estate, assisting in presentations, research, and strategies.
- Cross Department Collaboration: Work with marketing, research, and brokerage teams to align goals.
- Technology Research: Stay current on marketing and CRM technologies.
- Experience: 2 years of marketing and operations experience, with CRM experience (preferably HubSpot, but general CRM experience will be considered).
- Education: BA/BS degree in Marketing, Digital Marketing, or related field.
- Skills:
- Advanced proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, OneNote).
- Exceptional written and verbal communication skills.
- Strong organizational skills with the ability to prioritize.
- Knowledge of Google Ads and Google My Business in commercial real estate.
- Experience with HubSpot CRM, or other CRM, including workflows, list management, and account administration.
- Preferred but not required:
- Experience in commercial real estate marketing is a plus.
- Proficiency with Adobe Creative Suite (InDesign, Photoshop, Illustrator, Acrobat).
Colliers Wisconsin and the Inland Family of Companies offer a comprehensive benefits package designed to support your well-being and professional growth, including:
- Three medical plan options
- Dental and vision coverage
- Flexible spending plan
- Short-term and long-term disability coverage
- 401(k) participation starting with your first paycheck
- Company-paid life insurance
- Educational assistance
- Generous Paid Time Off (PTO) and paid company holidays
Core Values:
At Colliers, we are dedicated to exceptional real estate services that exceed our clients' expectations. Our inclusive work environment values integrity, teamwork, and excellence in client service. Our core values guide our culture:
- Better Together: Harnessing the power of collaboration to achieve optimal outcomes.
- Warrior Spirit: Confronting challenges with determination and resilience.
- Empathy: Prioritizing emotional intelligence to build trust and create positive experiences.
If you are a passionate professional ready to make a difference, we invite you to join our team and contribute to our mission of excellence in client service.
