What are the responsibilities and job description for the Digital Advertising Specialist position at InnerAction Media?
About InnerAction Media
Based in Morgantown, West Virginia, we are a full-service marketing and advertising agency specializing in video storytelling, digital marketing, brand strategy, and website design. We work with passionate business owners and organizations to connect with their audience and achieve meaningful results. If you love creative problem-solving, strategic thinking, and helping businesses succeed—we’d love to meet you.
Position Overview
We’re looking for a Digital Marketing Manager to join our growing team. In this role, you'll plan, launch, manage, and optimize marketing campaigns that help our clients reach their goals. You’ll work with a talented team of creatives, strategists, and producers to deliver measurable results through thoughtful, data-driven digital campaigns.
Key Responsibilities
- Plan, execute, and manage multi-platform digital marketing campaigns, including:
- SEO / SEM
- Social media (organic and paid)
- Email marketing
- Display advertising
- Streaming audio
- Connected TV (CTV) / OTT
- Newsletters and retargeting
- Track campaign performance and report on KPIs and ROI
- Identify trends and insights to optimize campaign effectiveness and client outcomes
- Collaborate with internal creative and strategy teams to align messaging, content, and targeting
- Manage and optimize user funnels and conversion points
- Evaluate emerging digital technologies and platforms—bringing fresh ideas and strategies to the table
- Contribute to brainstorming sessions and help our team and clients do better, every time
What We're Looking For
- Experience managing digital campaigns and marketing platforms
- Strong understanding of marketing analytics and performance metrics
- Proficiency with Google Analytics, Meta Business Manager, and other relevant tools
- Creative thinker with a passion for continuous improvement
- Ability to manage multiple projects and deadlines
- A strong work ethic, attention to detail, and a team-first attitude
- Bonus: Proof of campaign results or case studies—bring your wins!
Perks Benefits
- Flexible work schedule
- Health insurance
- Paid time off
- 401(k) with company match
- Creative, mission-driven work environment
- Opportunities to grow with a company that values storytelling, strategy, and results
Ready to Join Us?
If you're passionate about helping businesses grow and want to be part of a talented and supportive team—we’d love to hear from you. Apply now and let’s create something great together.
Job Type: Full-time
Benefits:
- 401(k)
- Dental insurance
- Flexible schedule
- Health insurance
- Paid time off
Schedule:
- 8 hour shift
- Monday to Friday
Ability to Commute:
- Morgantown, WV 26505 (Required)
Work Location: In person