Director of Growth

WHO ARE WE:

We are Inno Supps. A DTC e-commerce, supplement company that thrives off of Innovation and constant improvement to redefine excellence. We have new and evolving brands frequently developing for creative versatility. We seek out gaps in our processes and workflows to ABO (Always Be Optimizing). We LOVE different perspectives that can adapt to the ever-changing marketplace and audiences while maintaining consistency in our branding and marketing initiatives. We are a Company crafted by the perfect blend of the imaginative and the analytical. We thrive off collaboration and professional development and strongly believe our colleagues and peers can individually contribute to each other and the collective.

Role Overview:

The Director of Growth will be responsible for developing and executing strategic initiatives to attract new customers and drive revenue growth. This position requires a strong background in customer acquisition strategies, digital marketing, and data analysis. The ideal candidate will have a proven track record of scaling customer acquisition efforts, building effective marketing funnels, and working closely with cross-functional teams to optimize customer lifecycle management.

Key Responsibilities:

• Develop and Execute Customer Acquisition Strategy: Design and implement data-driven, multi-channel customer acquisition strategies that maximize customer growth while minimizing acquisition costs.
• Lead Marketing Campaigns: Oversee the creation, testing, and optimization of paid media campaigns, inbound marketing efforts, and other customer acquisition channels to generate qualified leads.
• Collaborate with Sales and Product Teams: Work closely with the sales and product teams to understand customer needs, refine targeting, and ensure the delivery of a seamless customer acquisition process from start to finish.
• Measure, Optimize, and Report: Use analytics tools to track, measure, and optimize the effectiveness of acquisition campaigns. Regularly report on key performance metrics and ROI.
• Customer Segmentation and Targeting: Identify and segment target customer groups to deliver tailored acquisition strategies, ensuring alignment with overall company goals.
• Build and Maintain Relationships: Build strong relationships with key industry partners, media outlets, and vendors to enhance customer acquisition opportunities.
• Budget Management: Manage customer acquisition budgets, ensuring efficient use of resources and cost-effective campaign execution.

Qualifications:

• Bachelor’s degree in Marketing, Business, or related field; MBA a plus.
• Minimum of 7 years of experience in customer acquisition, growth marketing, or similar roles.
• Proven experience developing and executing successful customer acquisition strategies across digital channels (e.g., paid search, social media, display, email).
• Strong understanding of customer journey mapping, conversion funnels, and data analytics.
• Expertise in tools such as Google Analytics, and other relevant marketing platforms.
• Excellent project management skills, with the ability to manage multiple campaigns simultaneously.
• Strong leadership skills and experience working cross-functionally with sales, marketing, and product teams.
• Analytical mindset with the ability to interpret data and derive actionable insights.
• Excellent communication and presentation skills, both written and verbal.

Why Join Us?

• Be part of an innovative, growth-focused company.
• Work with a passionate, dynamic, and collaborative team.
• Competitive salary and performance-based incentives.
• Comprehensive benefits package including health, dental, and retirement plans.

If you want to join the fastest-growing supplement company in the world, CLICK into this role and CONVERT challenges into Company wins!