What are the responsibilities and job description for the Director of Growth position at Inno Supps?
Role Overview
The Meta Ads Manager will be responsible for developing and executing strategic initiatives to attract new customers and drive revenue growth. This position requires a strong background in customer acquisition strategies, digital marketing, and data analysis. The ideal candidate will have a proven track record of scaling customer acquisition efforts, building effective marketing funnels, and working closely with cross-functional teams to optimize customer lifecycle management.
Job Duties
- Media Planning & Strategy: Identifying the best platforms for the campaign's target audience (e.g., social media, search engines, television, etc.) and working closely with media planners to determine which media channels will be the most effective.
- Negotiating with Media Outlets: Working directly with media vendors (such as ad networks, TV stations, websites, or publications) to buy ad space or airtime at the best possible rates.
- Budget Allocation: Ensuring the campaign budget is allocated effectively across media outlets, optimizing for cost-efficiency while maintaining reach and engagement.
- Ad Placement: Managing where, when, and how the ads will run on the selected platforms, ensuring they reach the right audience at the right time.
- Campaign Execution: Overseeing the setup, launch, and ongoing management of media buys throughout the duration of the campaign.
- Optimization & Reporting: Continuously tracking campaign performance, adjusting media buys based on real-time data, and reporting results to stakeholders to ensure the campaign's objectives are met.
Who Are We
Inno supps is one of the fastest-growing supplement companies in the industry. To reach the goal of our mission, we have committed to pioneering INNOvation by proving the most effective and healthy products on the market, free of artificial sweeteners, fillers, or harmful additives. We believe in fostering a community that embraces a lifestyle centered on vibrant health and enduring wellness.
Qualifications
- Bachelor's degree in Marketing, Business, or related field; MBA a plus.
- Minimum of 7 years of experience in customer acquisition, growth marketing, or similar roles.
- Proven experience developing and executing successful customer acquisition strategies across digital channels (e.g., paid search, social media, display, email).
- Strong understanding of customer journey mapping, conversion funnels, and data analytics.
- Expertise in tools such as Google Analytics, and other relevant marketing platforms.
- Excellent project management skills, with the ability to manage multiple campaigns simultaneously.
- Strong leadership skills and experience working cross-functionally with sales, marketing, and product teams.
- Analytical mindset with the ability to interpret data and derive actionable insights.
- Excellent communication and presentation skills, both written and verbal.
Why Join Us?
- Be part of an innovative, growth-focused company.
- Work with a passionate, dynamic, and collaborative team.
- Competitive salary and performance-based incentives.
- Comprehensive benefits package including health, dental, and retirement plans.
If you want to join the fastest-growing supplement companies in the world, CLICK into this role and CONVERT challenges into Company wins
