What are the responsibilities and job description for the Senior Content Writer/Marketing Specialist position at Innovative Driven?
Innovative Driven is currently seeking a Senior Content Marketing Specialist to join the team at a prestigious, highly sophisticated and collaborative law firm client in NYC! This is a terrific opportunity for candidates marketing experience, preferably in a law firm setting!
In this role, the Content Marketing Specialist will hold overarching responsibility for bringing the firm's value and vision to life through informative content for internal and external audiences. This role holds a collaborative approach, working closely with the Director of Media Relations, as well as internal stakeholders to serve as a subject matter expert on firm offerings and clients.
This opportunity will operate on a hybrid schedule - 3 days in, 2 remote.
Responsibilities :
- Contribute to the development and execution of a content marketing strategy that drives engagement and leads across digital channels
- Draft, edit and proofread short-form and long-form content for internal and external audiences, including podcasts, blogs, listicles, videos, case studies, social content and thought leadership articles
- Coordinate the adoption and use of AI tools to create content and efficiencies on the communications team
- Serve as editorial lead for marketing and general firm content on Searcy; maintaining an editorial calendar, generating story and campaign ideas, and writing and editing news items
- Curate content for firm’s weekly Monday Morning Meeting
- Maintain and promote the use of the marketing style guide to ensure consistency in brand voice, tone and style across external and internal channels
- Assist in the development of select executive communications
Requirements :
