What are the responsibilities and job description for the Social Media Marketing Specialist (Media Buyer) position at Innovative Metrics?
Where High Performers Are Rewarded.
We're a successful online company with a proven track record across multiple brands and verticals. Been in business over 20 years mainly focused on the finance, solar and insurance verticals. We are currently in high growth mode expanding into new verticals and growing current verticals.
We're looking for A:data-driven and creative social media buyer to join our growing marketing team. In this role, you’ll be responsible for planning, executing, and optimizing paid social media campaigns across platforms like Facebook, Instagram, TikTok, LinkedIn, Pinterest, and more. You’ll collaborate closely with creative, analytics, and strategy teams to deliver campaigns that drive results—whether that’s leads, conversions, or brand awareness.
KeyResponsibilities
(We strongly recommend to apply even if you don’t tick ALL these boxes)
Final compensation is determined by a variety of factors, including your experience, skills, qualifications, and geographic location.
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We're a successful online company with a proven track record across multiple brands and verticals. Been in business over 20 years mainly focused on the finance, solar and insurance verticals. We are currently in high growth mode expanding into new verticals and growing current verticals.
We're looking for A:data-driven and creative social media buyer to join our growing marketing team. In this role, you’ll be responsible for planning, executing, and optimizing paid social media campaigns across platforms like Facebook, Instagram, TikTok, LinkedIn, Pinterest, and more. You’ll collaborate closely with creative, analytics, and strategy teams to deliver campaigns that drive results—whether that’s leads, conversions, or brand awareness.
KeyResponsibilities
- Build,manage, analyze and scalepaid social media campaigns across multiple platforms
- Lead the development of fresh ad creatives by contributing ideas and collaborating with copy and video teams to ensure engaging new assets are available for weekly offer testing
- Run ongoing A/B tests on creatives and targeting to optimize campaign performance
- Ensure consistent ROI by monitoring and optimizing campaigns daily and quickly responding to performance changes
- Evaluate campaigns, creatives and strategy to drive greater scale while maintainingROI
(We strongly recommend to apply even if you don’t tick ALL these boxes)
- 5 years of hands-on experience managing social media campaigns mainly Facebook Ads campaigns, with proven, results-driven performance
- Directly managed daily ad budgets of $10K or more
- Skilled in crafting high-converting ad angles specifically for social media
- Preferred background in direct-to-consumer marketing
- Passionate about digital media, particularly in social media
- Familiar with basic video editing tools and techniques
- Detail-oriented self-starter with a strong work ethic and commitment to accuracy
- Adept at analyzing campaign data and translating insights into actionable strategies
- Quick to learn new tools, systems, and concepts
- Comprehensive healthcare coverage - Medical, Dental and Vision
- Paid vacation
- 6 paid sick and mental health days
- Performance Incentives withpotential for unlimited incentivesby meeting collective KPIs -your success drives our shared growth
- Tuition Reimbursement -Receive support for continued education with tuition expense reimbursement up to eligible limits
- Growth & Development -Unlock professional growth through mentorship, ongoing learning opportunities, tuition reimbursement, and performance-based raises
- Fully stocked kitchen for those coming into our Beverly Hills office
- Catered lunch each Fridayfor those coming into our Beverly Hills office
Final compensation is determined by a variety of factors, including your experience, skills, qualifications, and geographic location.
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Salary : $200,000
