Web Content Architect

W2 Only

for W2 Candidates

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The Office of the Chief Information Officer (OCIO) digital service team is looking for a Web Content Architect to assist with a website redevelopment project which includes an artificial intelligence based chatbot.

OCIO and the Department of Management are seeking a Web Content Architect to support approximately 80 Drupal websites migrating to a new code base and design. The Content Architect will be expected to work with agency content managers with Google Analytics data and data from other SEO tools to make recommendations about retiring content, content design, and navigation. The Content Architect will handle requests from across the enterprise to publish new and updated website content and verify, maintain, and update as necessary website calendar entries and notifications.

The migration to the new brand has been structured into five phases with this Scope of Work covering execution of Phases One through Three for 76 agency Drupal websites including the integration of Iowa Department of Public Health .Net website. These sites have over 118,000 pages and 41,696 documents.

The new Iowa brand design is intended to be a collaborative process incorporating the best design features from recent State website development efforts and other State portals based on Drupal (e.g., Arizona, Georgia, Massachusetts, and North Carolina).

The goal of the project is to provide human centered design resulting in a portal experience that is designed around "life events" rather than the state agencies' organizational structures. Constituents should be able to access services through a single web portal.

Duties:

• Ability to create and publish website content using common Content Management Systems.
• Identify keywords and implement keyword placement and SEO best practices.
• Ability to use SEO tools to identify content to be improved.
• Ability to capture and convey the interrelationship of program information (and large concepts in general).
• Ability to edit content to plain language, an 8th grade reading level, and for use in a chatbot.
• Ability to write content for chat
• Ability to produce Google Analytics Reports
• Ability to setup Google Tag Manager
• Ability to work in Google Search Console to submit sitemaps and remove pages from indexing where 404 errors occur.

Requirements:

• Experience with Google Search Console
• Experience with Google Analytics
• Experience with Google Tag Manager
• Experience with web Content Management Systems (CMS)
• Experience with Google Programmable Search
• Demonstrated experience with managing client expectations
• Experience with Drupal
• Experience with SEO Tools (i.e. SiteImprove, heat maps, Crazy Egg)

Skill	Required / Desired	Years Used	Last Used
Experience with Google Search Console	Required
Experience with Google Analytics	Required
Experience with Google Tag Manager	Required
Experience with web Content Management Systems (CMS)	Required
Experience with Google Programmable Search	Desired
Demonstrated experience with managing client expectations	Desired
Experience with Drupa	Desired
Experience with SEO Tools (i.e. SiteImprove, heat maps, Crazy Egg)	Desired

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