What are the responsibilities and job description for the Inprov is hiring: Digital Advertising Specialist in Southlake position at Inprov?

Job Description

Salary :

Digital Advertising Specialist

Digital Services Southlake, Texas

NOTE : Inprov has transitioned to a hybrid in-office and work from home option for its team members. We do recommend that applicants live within commuting distance of Southlake, Texas. Moving allowances are offered on a case-by-case basis.

Summary

The Digital Marketing Specialist will manage the daily performance of digital advertising campaigns across different online channels and for multiple clients. This person should work with a posture of ownership for the campaigns being managed and should have an elite-level of insights related to his / her digital advertising clients.

Responsibilities

Managing ad campaigns for multiple clients simultaneously
Managing ad campaigns across multiple online channels including (but not limited to) SocialMedia (Facebook / Instagram, DSP and Search (Google AdWords / Bing).
Driving ad campaign timelines across the various channels
Managing campaign spends / budgets across ad channels
Overseeing performance across channels and making recommendations and adjustments based on creatives, messaging, delivery types, audiences, bid strategy, ad exchanges and domains, conversion pages, and more
Overseeing all campaign reporting and able to analyze campaign data in a manner where they can also communicate wins and unique value that INPROV / Raincloud is bringing to a clients digital advertising
Able to analyze campaign data and results to enhance future digital advertising efforts
Working in and analyzing the different channels each day and being very hands on with campaign modifications to improve performance. Meanwhile, while diligently tracking any adjustments being made to know what has been successful in the past and what hasnt
Kicking off campaign tasks and leading strategy meetings related to his / her digital clients
Working closely with developers on necessary tags to track all campaign KPIs
Working closely with designer / video producer to develop necessary creative assets per campaign

Qualifications

Passionate for digital marketing and advertising.

Problem solver who can add value even when working outside of normal scope of duties

Team player with good interpersonal skills, ability to collaborate, self-motivated, strong work ethic, can-do attitude in a fast-moving environment

Exceptional organizational and project management skills to keep programs on track

Willingness and ability to learn and research independently

Strong analytical skills including skills to rapidly learn new data assets

Solid communication, story-telling and presentation skills is a plus, with the ability to tailor messaging to different audiences and different functions; ability to take complex and make it simple

Experience researching, coordinating, developing, publishing and optimizing paid search and paid social media ad campaigns

Bachelors degree or 2 years of experience in digital marketing is preferred

1 years experience working in a DSP is a plus

Experience in list building / audience building for targeted campaigns, advanced segmentation

Google Analytics experience

Entrepreneurial mindset and self-starter

Agency experience is a plus

Benefits :

401(k) matching

Dental insurance

Employee assistance program

Flexible schedule

Health insurance

Health savings account

Life insurance

Paid time off

Parental leave

Vision insurance

Perks :

Professional development tools such as Skillshare, creative huddles / outings, creative lunches, and workshops.

Ability to work from home (WFH) two days a week.

Office closes at 4 PM on Fridays.

Flexible schedules.

Moving allowances offered on a case-by-case basis.

K-Cups and coffee in the break area.

Culture :

Approachable, accessible management.

Serving clients making a real-world impact.

A Christian-centered environment that emphasizes relationships and puts family first.

Who We Are :

RainCloud Media is a full-service social media and digital advertising agency located in Southlake, TX.

We specialize in sustainable growth initiatives for a wide range of clients that span from television

networks to multinational brands. We are passionate about creating powerful ties between brands and

people by providing a uniquely tailored approach for each client.

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