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Assistant Director for Public Relations

InsideHigherEd
Columbia, SC Full Time
POSTED ON 2/16/2025
AVAILABLE BEFORE 5/2/2025

Logo : Posting Number :

STA00042PO25

Job Family :

Communications and Marketing

Job Function : Communication & PR

USC Market Title :

Communications & Public Relations Specialist

Link to USC Market Title :

https : / / uscjobs.sc.edu / titles / 132375

Job Level : P2 - Professional

Business Title (Internal Title) :

Assistant Director for Public Relations

Campus : Columbia

Work County : Richland

College / Division :

Division of Student Affairs and Academic Support

Department : SAAS Communications

State Pay Band :

Approved Starting Salary :

49,396

Advertised Salary Range :

49,396 -salary commensurate with qualifications

Part / Full Time : Full Time

Hours per Week : 37.5

Work Schedule :

Standard working schedule : 8 : 30am – 5 : 00pm

Must be willing to work a flexible schedule to meet the needs of the department.

Basis : 12 months

Job Search Category :

Student Services

About University of South Carolina :

From the Upstate to the Lowcountry, the University of South Carolina system is transforming the lives of South Carolinians through the impact of our eight institutions and 20 locations throughout the state. More than 50,000 students are enrolled at one of eight institutions, including the research campus in Columbia and comprehensive four-year universities in Aiken, Upstate and Beaufort. In addition, our Palmetto College campuses in Salkehatchie, Union, Lancaster and Sumter enable students to earn associate or bachelor’s degrees through a combination of in-person, online or blended learning. All of our system institutions place strong emphasis on service — helping to build healthier, more educated communities in South Carolina and beyond.

Inclusive Excellence Statement :

At the University of South Carolina, we strive to cultivate an inclusive environment that is open, welcoming, and supportive of individuals of all backgrounds. We recognize diversity in our workforce is essential to providing academic excellence and critical to our sustainability. The University is committed to eliminating barriers created by institutional discrimination through accountability and continuous process improvement. We celebrate the diverse voices, perspectives, and experiences of our employees.

Advertised Job Summary :

Student Affairs and Academic Support Assistant Director for Public Relations

  • Are you interested in a dynamic and impactful role telling the story of the student experience?
  • Do you have the ability to create and develop relationships within the division and externally?

The Student Affairs and Academic Support assistant director for public relations coordinates and executes communications that elevates relationships internally and externally to the division. They demonstrate proficiency in public relations, communications, and telling the story of the student experience. This position works under general supervision, independently developing relationships within the division and with local media contacts.

Day to Day for this position :

  • Create compelling stories through content and communications for audiences using a variety of methods and channels, including websites, social media platforms, emails, print, presentations, and events
  • Brand management, internal engagement with students / faculty / staff, stakeholder communications, and public relations
  • In collaboration with the director, develop and distribute press releases, reactive statements, and actively participate in crisis management communication plans for the division, overseeing messaging on compliance and legal issues
  • Perks

  • Competitive salary some of the BEST benefits you can find!
  • 15 paid vacation days
  • 15 paid sick days
  • 13 paid holidays (including an extended December holiday)
  • An engaging and collaborative environment.
  • Job Related Minimum Required Education and Experience :

    Requires a bachelor’s degree in a job related field and 2 or more years of job related experience, which may be substituted by an equivalent combination of job related certification, training, education, and / or experience.

    Preferred Qualifications :

  • Bachelor’s degree in public relations, communications, marketing, journalism or a related field and two years of related experience.
  • Proven experience in public relations, communications, audience engagement or related roles.
  • Familiarity with the higher education environment, specifically student affairs, and an understanding of university culture in relation to the student experience is a plus
  • May graduates will be considered if they will be able to obtain their degree by the date of employment.
  • Knowledge / Skills / Abilities :

  • Excellent writing and editing skills, with the ability to “tell the story” of the student experience to various audiences and platforms
  • Strong project management skills, with the ability to prioritize and manage multiple projects simultaneously in a fast-paced environment with changing priorities
  • Excellent interpersonal skills, with the ability to work effectively with diverse stakeholders
  • Excellent communications and creative thinking skills, with an ability to effectively present to clients and communicate underlying strategies
  • Ability to work as a team player, demonstrate personal initiative, and inspire colleagues
  • Job Duty :

    Collaborate with division partners to initiate public relations activities in support of Student Affairs and Academic Support strategic priorities. The assistant director will create compelling stories through content and communications for audiences using a variety of methods and channels, including websites, social media platforms, emails, print, presentations, and events. Focus areas include brand management, internal engagement with students / faculty / staff, stakeholder communications, and public relations. Plan and execute internal communication initiatives, including newsletters and all-employee meetings.

    Essential Function : Percentage of Time :

    Job Duty :

    Serve as a collaborative liaison between the division, development, and central communications ensuring there is message alignment with broader university strategies and goals. In partnership and collaboration with the director, this role will develop and distribute press releases, reactive statements, and actively participate in crisis management communication plans for the division, overseeing messaging on compliance and legal issues.

    Essential Function : Percentage of Time :

    Job Duty :

    Cultivate relationships with local media, journalists, associations, and key external stakeholders to expand the message of the division and the student experience.

    Essential Function : Percentage of Time :

    Job Duty :

    Supervise part-time, temporary and student employees. Provide the orientation, training, assignments and mentoring they need to perform required tasks and to succeed in their jobs. Establish expectations and standards of behavior. Monitor workload and assign projects based on student employees’ availability and suitability.

    Essential Function : Percentage of Time :

    Job Duty :

    Operate as point of contact in absence of the Director of Public Relations for all communications and strategic initiatives within the division.

    Essential Function : Percentage of Time :

    Job Duty :

    Other duties as assigned.

    Essential Function : Percentage of Time :

    Safety Sensitive or Security Sensitive :

    Hazardous weather category :

    Essential

    Number of Vacancies :

    Job Open Date :

    01 / 21 / 2025

    Job Close Date : 02 / 14 / 2025

    Open Until Filled :

    Special Instructions to Applicant :

    Positions are advertised for a minimum of five (5) business days on our job website. After five (5) business days, positions can be closed at the discretion of the department at any time. This employment site is updated on a regular basis. The length of the recruitment and screening process may vary from position to position, depending upon a variety of factors. Should review of your qualifications result in a decision to pursue your candidacy, you will be contacted by phone or email.

    We are only accepting applications submitted by February 14, 2025.

    Quicklink for Posting :

    https : / / uscjobs.sc.edu / postings / 182365

    EEO Statement :

    The University of South Carolina does not discriminate in educational or employment opportunities or decisions for qualified persons on the basis of age, ancestry, citizenship status, color, disability, ethnicity, familial status, gender (including transgender), gender identity or expression, genetic information, HIV / AIDs status, military status, national origin, pregnancy (false pregnancy, termination of pregnancy, childbirth, recovery therefrom or related medical conditions, breastfeeding), race, religion (including religious dress and grooming practices), sex, sexual orientation, veteran status, or any other bases under federal, state, local law, or regulations.

    Salary : $49,396

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