Assistant Director of Digital Marketing

Posting Number : S13205P

Working Title :

Assistant Director of Digital Marketing

Department :

MarComm-Strategic Marketing

About the University of Georgia :

Since our founding in 1785, the University of Georgia has operated as Georgia’s oldest, most comprehensive, and most diversified institution of higher education (https : / / www.uga.edu / ) . The proof is in our more than 235 years of academic and professional achievements and our continual commitment to higher education. UGA is currently ranked among the top 20 public universities in U.S. News & World Report. The University’s main campus is located in Athens, approximately 65 miles northeast of Atlanta, with extended campuses in Atlanta, Griffin, Gwinnett, and Tifton. UGA employs approximately 3,100 faculty and more than 7,700 full-time staff. The University’s enrollment exceeds 41,000 students including over 31,000 undergraduates and over 10,000 graduate and professional students. Academic programs reside in 19 schools and colleges, including our newly formed School of Medicine.

Posting Type : External

Retirement Plan : TRS or ORP

Employment Type : Employee

Benefits Eligibility :

Benefits Eligible

Full / Part time : Full Time

Additional Schedule Information :

Monday-Friday, 8am-5pm. Occasional nights and weekends

Advertised Salary : 80,000-85,000

Posting Date : 02 / 06 / 2025

Open until filled :

Proposed Starting Date :

04 / 01 / 2025

Location of Vacancy :

Athens Area

EEO Policy Statement :

The University of Georgia is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, ethnicity, age, genetic information, disability, gender identity, sexual orientation or protected veteran status. Persons needing accommodations or assistance with the accessibility of materials related to this search are encouraged to contact Central HR (hrweb@uga.edu).

USG Core Values Statement :

The University System of Georgia is comprised of our 26 institutions of higher education and learning, as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found online at https : / / www.usg.edu / policymanual / section8 / C224 / #p8.2.18_personnel_conduct .

Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found online at https : / / www.usg.edu / policymanual / section6 / C2653 .

Classification Title :

Assoc / Asst Director, Division / Department AD

FLSA : Exempt

FTE :

Minimum Qualifications :

Requires at least a baccalaureate degree in the field. Please contact your Human Resources office for an evaluation of education / experience in lieu of the required minimum qualifications.

Preferred Qualifications :

• Bachelor’s degree in marketing, communications, digital media, business, or a related field.
• 5-7 years of professional experience in digital marketing, web strategy, or social media management.
• 2 years of leadership or supervisory experience, managing teams in social media, web development, or digital marketing.
• Proven experience in developing and executing digital marketing strategies that drive engagement and measurable results.
• Familiarity with higher education marketing and communications.
• Strong proficiency with Google Analytics, digital advertising platforms (Google Ads, Meta, LinkedIn), and marketing automation tools.
• Demonstrated ability to analyze marketing performance metrics and optimize campaigns based on data insights.
• Excellent written and verbal communication skills, with the ability to present findings and strategies to senior leadership.
• Strong project management skills, with experience managing multiple campaigns, teams, and budgets.

Position Summary :

The University of Georgia Division of Marketing and Communications seeks a strategic, data-driven, and innovative Assistant Director of Digital Marketing to lead and enhance the university’s digital marketing efforts. Reporting to the Senior Director of Integrated Marketing & Brand Strategy, this role will oversee the social media and web development teams to drive the university’s online presence, engagement, and digital transformation. The Assistant Director will play a key role in aligning digital strategies with institutional priorities, delivering measurable results across platforms, and managing cross-functional teams to execute campaigns with excellence.

Physical Demands :

Work in standard office

Is driving a responsibility of this position? :

Is this a Position of Trust? :

Does this position have operation, access, or control of financial resources? :

Does this position require a P-Card? :

Is having a P-Card an essential function of this position? :

Does this position have direct interaction or care of children under the age of 18 or direct patient care? :

Does this position have Security Access (e.g., public safety, IT security, personnel records, patient records, or access to chemicals and medications) :

Credit and P-Card policy :

Be advised a credit check will be required for all positions with financial responsibilities. For additional information about the credit check criteria, visit the UGA Credit Background Check website .

Background Investigation Policy :

Offers of employment are contingent upon completion of a background investigation including, a criminal background check demonstrating your eligibility for employment with the University of Georgia; confirmation of the credentials and employment history reflected in your application materials (including reference checks) as they relate to the job-based requirements of the position applied for; and, if applicable, a satisfactory credit check. You may also be subject to a pre-employment drug test for positions with high-risk responsibilities, if applicable. Please visit the UGA Background Check website .

Duties / Responsibilities :

Digital Strategy & Campaign Execution (40%)

Percentage of time :

Duties / Responsibilities :

Team Leadership & Oversight (30%)

Percentage of time :

Duties / Responsibilities :

Performance Tracking & Reporting (20%)

Percentage of time :

Duties / Responsibilities :

Innovation & Professional Development (5%)

Percentage of time :

Duties / Responsibilities :

Other duties as assigned

Percentage of time :

Contact Details :

For questions concerning this position or recruitment progression, please refer to the Recruitment Contact listed below.

Recruitment Contact Name :

Leslie Colvin

Recruitment Contact Email :

leslie.colvin@uga.edu

Salary : $80,000 - $85,000