What are the responsibilities and job description for the Brand Campaign Manager position at InsideHigherEd?
Position OverviewThe School of Business seeks a Brand Campaign Manager to design and implement a multi-year strategy to elevate the brand of the KU School of Business. This effort will be undertaken in close coordination with the University’s overarching brand campaign. The Manager will focus primarily on producing content derived from the research and service of the School’s faculty and provided to audiences including faculty and administrators at peer and aspirant institutions, legislative and education leaders, alumni, donors, and the general public. Though a variety of media will be used, it is envisioned that initially these stories will be told mainly through short-form audiovisual pieces served across platforms. The successful candidate will have solid brand / marketing campaign experience, strong communications experience and technical skills, a demonstrable capacity for finding engaging content within complex research topics, a creative approach to presenting those stories, and experience tracking and reporting outcomes. The Manager will work closely with the School’s leadership and communications team and University staff throughout the campaign life-cycle. This position reports to the Chief of Staff but works in close coordination with the Dean.
This is a full-time, 12-month, staff position contingent on funding. It is currently designated as an on-campus position. Alternative and flexible work schedules will be evaluated as per KU policy and School guidelines. Office will be located in Capitol Federal Hall, a 166,500 square foot modern facility that the School of Business has called home since 2016.
Position is benefits eligible. KU offers excellent benefits to employees including generous retirement contributions, paid leave, insurance, and various discount programs. Full details are available at : https : / / humanresources.ku.edu / benefits. The successful candidate must have appropriate authorization to work in the U.S. before employment begins.
Job DescriptionDevelop and execute brand awareness strategies for the School of Business. Specific duties include but are not limited to :
45% Campaign Design, Implementation, and Outcome Tracking
- With guidance from School leadership, and in close coordination with university branding efforts, develop the School’s brand awareness / elevation campaign strategies for various target audiences.
- Develop implementation plans and engage School’s communications team, university marketing / communications, external vendors as necessary. Plans must be well coordinated with the School’s ongoing communications efforts. Work may include soliciting proposal requests, procurement, contract review, vendor negotiations and management, etc.
- At least annually, re-evaluate campaign parameters and outcomes and adjust design and implementation accordingly.
- Using available data, track campaign impact, resonance with various audiences.
- Regularly report data, insights gained, lessons learned to leadership, university with recommendations for campaign adjustments or realignments.
- Adjust strategy and implementation based on agreed upon changes.
- Other job-related duties as assigned by the Chief of Staff and / or the Dean.
45% Content Discovery, Development, and Production
10% Miscellaneous Duties and School Support / Service
Required Qualifications
Preferred Qualifications
Additional Candidate InstructionsA complete online application requires :
Review of applications will begin February 20th and continue until a qualified pool of applicants is identified. Contact Information to ApplicantsAbby Folsom
abby.folsom@ku.eduAdvertised Salary Range$72,000-$92,000Work ScheduleM-F 8-5Application Review BeginsThursday February 20, 2025Anticipated Start DateMonday April 7, 2025 Apply to Job
Salary : $72,000 - $92,000
