What are the responsibilities and job description for the Copywriter position at InsideHigherEd?
About Hofstra :
Hofstra University is nationally ranked and recognized as Long Island’s largest private university located in Hempstead, N.Y. When you work at Hofstra, you join a team of talented professionals committed to preparing students for the challenges of tomorrow, in an environment that cultivates learning through the free and open exchange of ideas for the betterment of humankind. The work we do at Hofstra supports the education and well-being of our students, and the workforce of the future. While working towards this mission, employees can take advantage of many enriching experiences on campus. Whether it’s a lunchtime lecture, a Division I NCAA athletics game, a musical concert, a theatre performance, or a visit to one of our two accredited museums, there is always something exciting to do at Hofstra. Enjoy the ease of going to the fitness center, taking a swim, or grabbing a bite to eat without having to leave our beautiful campus! Hofstra University is dedicated to recruiting and retaining a highly qualified and diverse academic community of students, faculty, staff, and administrators respectful of the contributions and dignity of each of its members. We especially encourage women, people of color, members of the LGBTQ community, veterans, and people with disabilities to apply.
Position Title : Copywriter
Position Number : 896526
Position Category : Administration
School / Division :
Office of Interactive Media (division)
Department :
Marketing and Communications
Full-Time or Part-Time :
Full-Time
Description :
Reporting to the Director of Advertising, the Copywriter will be responsible for writing engaging, impactful, and purposeful copy and content for a variety of audiences, channels, and platforms while maintaining university brand and editorial standards.Responsibilities include, but are not limited to :
- Responsible for crafting compelling ad copy for print and digital campaigns.
- Prepares copy for a wide range of publications for various audiences including print, social, web, and paid ads.
- Conducts research on features and benefits of academic programs and admissions processes for clear, targeted messaging in print and digital marketing collateral.
- Identifies and interviews students and faculty for profiles or testimonials to be used in marketing material.
- Stays informed about higher education trends and audience preferences to ensure content remains relevant and impactful.
- Ensures consistency with the university’s voice, tone, and brand guidelines across all communications while adhering to established editorial standards.
- Collaborates with the Creative Services team members to brainstorm, conceptualize, and develop engaging, brand-aligned copy for a variety of marketing materials.
- Collaborates with departments across campus to ensure content aligns with institutional goals and supports recruitment, retention, and engagement efforts.
- Ensures projects are carried out from ideation to completion.
- Performs other related duties as assigned.
Qualifications :
Preferred Qualifications :
Deadline : Open Until Filled
Date Posted : 02 / 11 / 2025
EEO Statement :
Hofstra University is an equal opportunity employer, committed to fostering diversity in its faculty, administrative staff and student body, and encourages applications from the entire spectrum of a diverse community.
Salary / Salary Range :
64,350
Salary : $64,350
