Marketing Performance Data Analyst

Marketing Performance Data Analyst 🔍Hoover Institution, Stanford, California, United States New📁Marketing📅5 days ago Post Date📅105924 Requisition # About Stanford University’s Hoover Institution : The Hoover Institution on War, Revolution, and Peace is a public policy research center devoted to the advanced study of economics, politics, history, and political economy—both domestic and foreign—as well as international affairs.

Founded in 1919 by Herbert Hoover before he became the thirty-first president of the United States, the Institution began as a repository of historical material gathered at the end of World War I. The library and archives have grown to be among the largest private repositories of documents on twentieth-century political and economic history. Over time the Institution expanded its mission from collecting archival material to conducting advanced research on contemporary history and economics and applying this scholarship to current public policy challenges.

With its eminent scholars and world-renowned library and archives, the Hoover Institution seeks to improve the human condition by advancing ideas that promote economic opportunity and prosperity while securing and safeguarding peace for America and all humanity.

JOB PURPOSE : The Hoover Institution at Stanford University is seeking a highly analytical and results-driven Marketing Performance Data Analyst to join our Marketing and Communications team. This role is integral in measuring and reporting on the effectiveness of marketing campaigns, analyzing data to optimize performance, and driving data-informed decision-making to support Hoover’s mission of creating ideas advancing freedom.

The ideal candidate will excel in translating complex data into actionable insights, with a strong focus on evaluating marketing initiatives that promote Hoover’s research, events, and public policy outreach.

The Marketing Performance Data Analyst will track, measure, and analyze the effectiveness of marketing campaigns across digital and traditional channels to drive data-informed decision-making. This role will develop dashboards, generate reports, and provide actionable insights to improve engagement, optimize return on investment (ROI), and refine targeting strategies. The analyst will collaborate with the marketing and communications team, conduct A / B testing, and ensure accurate data tracking through tools like Hubspot and Google Analytics. By translating data into strategic recommendations, this position will play a critical role in enhancing campaign performance and aligning marketing efforts with institutional goals.

This position would report to our Product Marketing Manager.

CORE DUTIES

• Answer questions by developing research methodology, gathering data and / or using appropriate statistical techniques on available data.

Drive collection of new data and the refinement of existing data sources; apply and use algorithms or other advanced techniques to accomplish this.

Explore data from multiple angles, determine meaning behind the data, and recommend ways to apply the data.

Communicate, convey, and visualize informed conclusions and recommendations across an organization’s leadership structure in a manner to “tell the story” behind the data and influence how organization approaches the challenge.

May delineate the information to be gathered, collect data at the project inception, prescribe how to structure the data, and specify the data warehousing structure for future access.

Through data, may predict what actions will be taken in a designated timeframe for a prescribed issue / challenge.

May need to collaborate with other organizations to gather data. Proactively seek and locate data, including outside benchmarks or comparative data, to support or refute proposed decisions.

ADDITIONAL CORE DUTIES

Develop and maintain dashboards to visualize campaign performance and key performance indicators (KPIs).

Deliver regular reports to key stakeholders, summarizing successes, areas for improvement, and actionable insights.

Data Analysis and Optimization : Analyze marketing data to identify trends, engagement patterns, and opportunities for improvement.

Recommend strategies to improve campaign effectiveness and return on investment (ROI).

Collaborate with the marketing team to refine targeting, messaging, and content strategies.

Campaign Insights and Testing : Conduct pre- and post-campaign analysis to assess impact and effectiveness.

Design and analyze A / B tests for email campaigns, website performance, and digital ads to inform future strategies.

Collaboration with Teams : Work closely with the Marketing and Communications team to align performance metrics with organizational goals.

Partner with content creators and event managers to ensure marketing efforts are effectively tracked and evaluated.

Data Management and Tools : Utilize tools such as Hubspot, Google Analytics, and marketing automation platforms to extract and analyze data.

Ensure marketing campaigns are set up with proper tracking and tagging to enable accurate performance evaluation.

Strategic Insights and Planning : Provide actionable recommendations based on data insights to influence marketing strategies and budget allocation.

Support strategic planning by evaluating the success of past campaigns and forecasting future opportunities.

MINIMUM REQUIREMENTS : Education & Experience :

Bachelor degree in a relevant technical field and four years’ extensive experience or combination of education and relevant technical field experience solving analytical problems using quantitative approaches

Knowledge, Skills, and Abilities :

Proficiency in manipulating and analyzing complex, high-volume, high-dimensionality data from varying sources.

Extensive experience in and strong passion for empirical research and answering hard questions with data.

Interpersonal and communication skills to positively convey findings and influence senior leadership & faculty.

Demonstrated experience querying, processing, analyzing, and reporting on large data sets.

Ability to use data retrieval and manipulation tools such as SQL, Brio Query, Business Objects, etc.in conjunction with visual data tools to present data clearly to non-technical audiences.

Familiarity and experience with intermediate statistical methods; advanced proficiency with statistical tools such as SPSS, SAS, R or similar tools.

Ability to tell stories with data using data visualization software such as Tableau, Excel, SPSS, or similar software in conjunction with strong verbal ability.

Ability to use visual data tools to present data clearly to non-technical audiences.

Flexible analytical approach allowing for results at varying levels of precision.

Familiarity with strategic planning concepts.

Excellent project management skills

Preferred / Desired Knowledge, Skills, and Abilities :

Marketing Analytics Expertise : Experience analyzing marketing campaign data across digital (SEO, PPC, email, social media) and traditional (print, broadcast) channels.

Attribution Modeling & Customer Journey Analysis : Understanding of multi-touch attribution models and user journey tracking to assess campaign effectiveness.

Predictive Analytics & Forecasting : Experience applying machine learning techniques or statistical modeling to forecast marketing trends and campaign outcomes.

Marketing Automation & CRM Systems : Proficiency in tools like HubSpot, Salesforce, or Marketo to track and analyze marketing engagement.

Google Tag Manager & UTM Tracking : Strong knowledge of campaign tracking mechanisms to ensure accurate data collection and performance evaluation.

A / B & Multivariate Testing Expertise : Experience designing experiments, analyzing test results, and optimizing content, email, and ad campaigns.

Web & UX Analytics : Familiarity with heatmapping tools (e.g., Hotjar, Crazy Egg) and usability testing methodologies to optimize website and landing page performance.

Marketing ROI & Budget Allocation : Ability to analyze campaign costs and returns to recommend budget distribution for maximum efficiency.

Competitive Benchmarking & Market Analysis : Experience assessing market trends, competitor performance, and audience insights to inform strategy.

Report Automation & Dashboarding : Expertise in creating real-time, interactive dashboards using Tableau, Power BI, or Google Data Studio.

Attention to Detail & Data Accuracy : Strong ability to ensure data integrity, troubleshoot discrepancies, and validate findings before reporting.

Certifications and Licenses :

None

PHYSICAL REQUIREMENTS

Frequently sitting.

Occasionally stand / walk, reach / work above shoulders, grasp lightly / fine manipulation, grasp forcefully, use a telephone, sort / file paperwork or parts, lift / carry / push / pull objects that weigh up to 10 pounds.

Rarely twist / bend / stoop / squat, kneel / crawl.

WORKING CONDITIONS : May work extended hours during peak business cycles.

The expected pay range for this position is $126,115- $150,683 per annum.

Stanford University provides pay ranges representing its good faith estimate of what the university reasonably expects to pay for a position. The pay offered to a selected candidate will be determined based on factors such as (but not limited to) the scope and responsibilities of the position, the qualifications of the selected candidate, departmental budget availability, internal equity, geographic location, and external market pay for comparable jobs.

At Stanford University, base pay represents only one aspect of the comprehensive rewards package. The Cardinal at Work website ( https : / / cardinalatwork.stanford.edu / benefits-rewards ) provides detailed information on Stanford’s extensive range of benefits and rewards offered to employees. Specifics about the rewards package for this position may be discussed during the hiring process.

WORK STANDARDS : Interpersonal Skills : Demonstrates the ability to work well with Stanford colleagues and clients as well as with external organizations.

Promote Culture of Safety : Demonstrates commitment to personal responsibility and value for safety; communicates safety concerns; uses and promotes safe behaviors based on training and lessons learned.

Subject to and expected to comply with all applicable University policies and procedures, including but not limited to the personnel policies and other policies found in the University's Administrative Guide, http : / / adminguide.stanford.edu.

Stanford is an equal employment opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.

Additional Information

Salary : $126,115 - $150,683