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Student Engagement and Marketing Assistant

InsideHigherEd
New York, NY Full Time
POSTED ON 2/16/2025
AVAILABLE BEFORE 5/2/2025

Overview

As the Student Engagement and Marketing Assistant, you will play a pivotal role in driving the marketing and the student engagement efforts for the Graduate School of Technology (GST). Working closely with the Senior Director of Recruitment and Enrollment, you will serve as the primary point of contact for all marketing activities. You will provide a wide range of support, including social media management, event coordination, and administrative assistance, working towards enhancing the school’s visibility and attracting prospective students. This dynamic role provides an opportunity to contribute to both the marketing and program offices of GST.

Responsibilities

  • Student Engagement Duties :

Provide student engagement and marketing assistance using the Customer Relationship Management (CRM) system as a tool, including recruitment outreach to prospective students under the guidance of the Senior Director and the Program Directors.

  • Serve as CRM project manager for social media and event campaigns and assist with running events, with occasional evening hours for events (no Friday evenings).
  • Perform standard office duties : data entry, record keeping and filing, ordering and maintaining supplies, answering phones, copying, and other clerical duties as assigned.
  • Correspond with different departments in coordinating professional development workshops and events for prospective students
  • Marketing / Social Media Duties :

    • Under supervision of the Senior Director of Recruitment & Enrollment, and working within the guidelines of the Touro Communications office, serve as point-of-contact for all GST social media activity;

  • Plan and implement a social media calendar.
  • Assist in maintaining various social media accounts and to maintain and execute original content in line with the latest best practices.
  • Work alongside outside resources and marketing experts to help organize GST’s social media calendar and to help generate social media posts
  • Use the Customer Relationship Management (CRM) system as a tool to report social media metrics, marketing and data analysis
  • Write and edit social media content
  • Work alongside multimedia editor in creating graphics and videos for social media

    • Qualifications

    Education / Experience

  • Minimum of an Associate’s Degree required;
  • At least 1 year of similar prior experience preferred

    • Knowledge / Skills / Abilities

  • Strong communication and interpersonal skills.
  • Ability to take initiative and work independently.
  • Ability to write content and formulate ideas into marketing strategies including developing social media campaigns and events planning.
  • Ability to multitask

    • Travel

  • Travel to Touro NY Campus
  • Extensive use of computers.
  • Ability to lift 5 lbs
  • Extensive time sitting and standing

    • Maximum SalaryUSD $32,838.00 / Yr.Minimum SalaryUSD $26,270.00 / Yr.

    Salary : $26,270 - $32,838

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