Demo

Director Marketing Information Technology

Insight Global
Waltham, MA Full Time
POSTED ON 4/5/2025
AVAILABLE BEFORE 5/2/2025

Must haves (from most priority to least)

  • 5 years of experience in Marketing, Commercial IT, with a focus on supporting Marketing teams and digital platforms
  • Pharmaceutical experience
  • IT experience and understands the operations around Salesforce Marketing Cloud, Veeva Promat, Customer Data Platform, automation of websites, etc.
  • Strong relationship building skills and client relation skills – ability to work with 3rd parties, agencies, leaders, etc

Plusses :

  • Experience working with Patient Services marketing teams
  • In-depth knowledge of IT systems relevant to Digital Marketing, including marketing automation, consent management, WordPress website hosting and analytics, digital asset management, promotional material reviews.
  • Job Description :

    A growing pharmaceutical company is seeking an Associate Director, Digital Marketing IT Business Partner to join on a perm basis. He / she will play a pivotal role in supporting marketing technology initiatives across the U.S. and Europe. This position will serve as a strategic IT business partner, ensuring deployment, management, and optimization of Marketing technology platforms supporting websites, marketing automation, PRC / MLR and customer data management. The role is critical in enabling marketing success and aligning IT solutions with business needs.

    Day to Day :

  • Collaborate with the Marketing and Commercial IT leadership teams to develop and execute IT strategies aligned with business objectives.
  • Serve as a thought leader in leveraging technology to enhance marketing capabilities and efficiency.
  • Oversee the implementation, maintenance, and optimization of key marketing platforms, including :
  • Salesforce Marketing Cloud : Facilitate marketing automation and engagement tools to improve customer outreach. à 40% of time.
  • Veeva Vault PromoMats : Support compliant content management for marketing materials. à 30% of time.
  • Customer Data Platform (CDP) : Utilize data insights to enable targeted marketing and customer segmentation. à 15% of time.
  • WordPress Hosting : Manage website enhancements to support marketing initiatives. à 15% of time.
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