What are the responsibilities and job description for the Marketing Director position at Insight Global?
Required Skills & Experience:
- Bachelor's degree in Marketing, Business, or a related field.
- 6 years of senior-level experience in marketing, with at least 3 years in a leadership role.
- Proven success in brand building and digital marketing.
- Experience with website management, including content strategy and user experience.
- Strong understanding of sales funnels and how marketing can drive conversions.
- Proficiency in marketing analytics tools (e.g., Google Analytics, HubSpot, social media insights).
- Solid understanding of AI-driven marketing platforms (e.g., chatbots, CRM automation, personalized content delivery).
- Exceptional written and verbal communication skills
- Proven experience as a marketing executive with a successful track record of building brands from the ground up.
- Strong knowledge of digital marketing strategies, including SEO, paid media, email marketing, content creation, and social media.
- Expertise in AI and automation tools as they relate to marketing functions and optimization.
- Hands-on ability to create content, including video production, graphic design, and social media management.
- Experience leading cross-functional teams and managing marketing departments to drive measurable results.
- Data-driven mindset, with the ability to analyze marketing performance and adjust strategies to optimize ROI.
- Strong communication and interpersonal skills with the ability to collaborate effectively across all levels of the organization.
- Highly organized with exceptional project management skills and the ability to juggle multiple priorities.
- Comfortable working in a fast-paced, dynamic environment, with a proactive approach to problem-solving.
- Demonstrated ability to meet or exceed marketing KPIs, including lead generation, engagement, and conversion metrics.
Job Description:
Insight Global is seeking a Director of Marketing, for one of the country’s most renowned cosmetic surgery and aesthetics practice in Beverly Hills, CA. Your primary responsibility will be to drive accelerated growth, brand awareness, and synergistic collaboration across brands through innovative marketing strategies, social media engagement, and digital presence. You will oversee the marketing team, ensuring that every initiative—from brand development to social media engagement—aligns with the high standards of excellence and innovation that the brand represents. You will work closely with senior leadership to align marketing efforts with the organization’s goals, focusing on accelerating growth, patient acquisition, and enhancing brand across multiple digital platforms.
This role requires a unique combination of strategic leadership, cross-functional collaboration, and hands-on execution. You must not only provide clear direction but be flexible enough to pivot and support your team as needed across all levels of the organization. Your ability to create and maintain cohesive marketing calendars, build strong inter-departmental relationships, and rally the team around a unified vision will be crucial to your success.
Salary : $175,000 - $200,000
