What are the responsibilities and job description for the Remote EST - Paid Media Specialist position at Insight Global?
A large software and gaming company is looking for a Paid Media Specialist to join the Paid Media Execution Team. This person will play a pivotal role in executing digital media strategies, conducting experiments, and analyzing insights. Responsibilities include developing, managing, and optimizing digital campaigns across multiple platforms to align with the company's overall business goals. The ideal candidate is passionate about marketing and media innovation; this candidate is curious, ambitious, exceptionally self-motivated and can support the various initiatives happening at once.
In this role, you will :
- Be the platform expert to independently develop, configure , execute, and manage comprehensive digital media campaigns across platforms such as Facebook, Google AdWords, TikTok, Twitter, and Snapchat.
- Monitor campaign performance, analyze key metrics, and optimize strategies to achieve maximum ROI and exceed KPIs.
- Build and maintain relationships with media partners to enhance campaign reach and effectiveness.
- Conduct robust A / B testing to refine acquisition strategies and maximize returns on investment.
- Keep abreast of the latest trends in digital media buying and user acquisition.
- Collaborate effectively within the team and contribute to the success of our partners and the company
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity / affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and / or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal. com.
To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy : .-Working Experience in the free-to-play gaming sector or mobile gaming company / agency
Experience working at a large Agency with multiple clients within Paid Media
