What are the responsibilities and job description for the Senior Marketing Manager position at Insight Global?
An industry leader in the financial technology space is seeking a dynamic Senior Marketing Manager to work across sales and customer success channel strategies for a large payment platform, within a major business sector of the company. This pivotal role requires a self-starting leader with the ability to translate insights into actionable strategies. The ideal candidate will possess exceptional collaboration skills, enabling effective partnerships with sales, customer success, product, and marketing teams. Key responsibilities include developing and executing inbound lead generation strategies to unlock new business opportunities, measuring, and reporting on marketing performance, and leveraging data and analytics to optimize strategies for the team. Additionally, the role involves developing product expertise to create compelling value propositions and sales enablement resources. A customer-obsessed mindset is essential, driving the understanding of customer attitudes and behaviors to continuously improve results. Strategic marketing skills will be crucial in framing and solving complex problems. Leadership characteristics such as being entrepreneurial, adaptable, disciplined, data-driven, and hardworking is a necessity in the companies fast-moving, upbeat culture.
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity / affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and / or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal. com.
To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy : https : / / insightglobal.com / workforce-privacy-policy / .
B2B Marketing experience coming from an enterprise level financial technology / management company
15 years in the marketing space. A proven track record of owning and leveraging data and analytics for marketing insights at an enterprise level
Strong experience developing, maintaining, and improving inbound lead generation strategy at an enterprise level
Masters of Business Administration (MBA) is required
Firm understanding of Salesforce and Tableau. Being able to ingest data to influence partners that utilize this marketing information
Strategic analysis skills : the ability to critically apply strategic marketing skills to address problems that arise in different areas of business
