What are the responsibilities and job description for the Growth Marketing Manager position at insightsoftware?
insightsoftwares expansion has created the need for a talented Growth Marketing Manager. Reporting into the Senior Manager Growth Marketing Tax this role is accountable for development of endtoend strategic marketing plans to support both net new growth and customer growth.
The ideal candidate deeply understands how to develop strategic marketing programs and leverage appropriate value propositions channels and tactics in order to generate fullfunnel demand and achieve defined marketing targets and business outcomes.
Youll be responsible for defining the strategy and executing multiple marketing campaigns from start to end using direct and digital marketing techniques supported by data analysis to improve our overall results. In this crossfunctional role youll collaborate with enablement product sales and functional areas to influence our marketing efforts and apply best practices for new sales and usage growth.
What will you do
- Own the Growth Marketing Strategy for our Tax suite of products identifying market trends target audiences competitor landscape and other relative information to support regional growth plans.
- Develop multiple marketing campaigns from start to end including researching topics defying the strategy writing content executing the campaign and liaising with marketing operations design and digital when needed. Ensure all activities are completed in time and meet expectations.
- Monitor campaign performance and reporting on key metrics including MQLs pipeline and bookings generation to identify areas of improvement continuously.
- Support and work closely with the sales team to ensure marketingsales alignment top of funnel campaign awareness & pipeline uplift.
- Manage third parties activities including events and webinars and liaise with external and internal stakeholder to maximize each activitys ROI.
- Manage daily administrative tasks to ensure the marketing department runs smoothly.
- Contribute to the daily conversation of how to best execute and measure webinar email and other marketing campaigns.
- Collaborate closely with Marketing Operations Digital Marketing Product Marketing Partnerships Sales and Customer Success to increase transparency communication and campaign success
Qualifications :
Additional Information :
All your information will be kept confidential according to EEO guidelines.
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