Marketing Manager

Marketing Manager

Are you a strategic thinker with a creative edge? Do you thrive on crafting compelling campaigns that drive growth and make a lasting impact? If so, we want YOU to be our next Marketing Manager!

At Lonseal, we are a leading provider of resilient sheet vinyl flooring solutions, combining innovation, quality, and sustainability to redefine flooring possibilities. With a legacy of excellence since 1972, Lonseal serves industries ranging from healthcare and education to aviation and retail, offering durable and stylish products tailored to diverse needs. Our team is passionate about creating impactful designs that stand the test of time while prioritizing environmental responsibility. Join us as part of a company that values creativity, collaboration, and a commitment to making spaces beautiful and functional worldwide.

Best-in-Class Benefits and Perks:

We value our employees’ time and efforts. Our commitment to your success is enhanced by a competitive compensation of $111K annually, depending on experience, and an extensive benefits package including:

• Comprehensive health benefits, including medical, dental, and vision insurance
• 401(k) / retirement plan with employer matching
• Life and disability insurance
• Flexible spending account and Health savings account
• Paid family leave, paid time off, and holidays
• Employee assistance program
• Professional development assistance
• Workplace perks

Plus, we work to maintain the best environment for our employees, where people can learn and grow with the company. We strive to provide a collaborative, creative environment where everyone feels encouraged to contribute to our processes, decisions, planning, and culture.

As the Marketing Manager, you will oversee the production of advertising materials, collateral marketing systems, PR, and trade show participation. Your goal will be to advance the company’s revenue, market share, and profitability goals through brand/product demand generation and management. You will utilize your skills and talents to focus on brand promotion that aligns with the company’s market niche(s).

To thrive, you should have:

• Bachelor’s degree in Marketing, Communications, or a related field, with at least 10 years of progressively responsible experience in marketing or communications roles.
• Strong understanding of national and international market distribution, sales, and customer-focused marketing strategies, including hands-on experience with CRM systems and digital platforms.
• Advanced computer skills, including expertise in the MS Office Suite, Adobe Creative Suite (Illustrator, InDesign, Photoshop), and familiarity with analytics tools.
• Proven ability to lead and work within diverse, cross-functional teams, effectively manage projects, and engage stakeholders across all organizational levels.
• Excellent verbal, written, and presentation skills combined with the ability to analyze market data, trends, and campaign performance to provide actionable insights.

Your responsibilities as the Marketing Manager will include:

• Create and implement innovative marketing plans and outreach programs, including compelling collateral, advertising, PR, and promotional efforts aligned with brand positioning and market goals.
• Manage brand visibility by coordinating trade show participation, logistics, booth design, and other promotional activities to enhance market presence.
• Conduct market research, analyze trends, and provide actionable product development and strategic planning recommendations.
• Manage the company’s web presence, digital marketing campaigns, and CRM system to drive customer engagement, track leads, and support online marketing initiatives.
• Collaborate on marketing plans, budgets, and expenditure monitoring to ensure cost efficiency and alignment with business goals.

We are an equal-opportunity employer that welcomes and encourages diversity in the workplace. We do not discriminate based on race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law. We will consider qualified applicants with criminal histories for employment.