Advertising Manager

The Integrated Marketing Communications (IMC) Manager is responsible for developing strategic briefs, creative and comms strategies for the Buffalo Wild Wings brand. In this role, the IMC Manager will work cross-functionally within the BWW Marketing Team and with agency partners to deliver engaging integrated campaigns with the purpose of driving brand relevance and consideration. The ideal candidate thrives in a fast-paced environment, juggling multiple projects with enthusiasm and a detail-oriented mindset.

Responsibilities:

• Deliver best-in-class, strategic creative and integrated campaigns.  Manage creative development from brief through to final execution, including campaign development, concept selection, creative refinement, production and final delivery. Responsible for linear/digital video, audio/podcasts, paid social, and digital channels.
• Day-to-day interaction with and project management of Agency of Record and Integrated Agency Team.
• Work cross-functionally between IMC teams (e.g., merchandising, acts/social), additional marketing teams (e.g., Media, Brand Experience, Category Management) and other internal stakeholders to gather relevant information for briefs and deliver integrated creative for strategic marketing platforms.
• Collaborate with media teams to recommend creative rotations, develop messaging grids and traffic creative. Facilitate campaign and asset performance reviews and apply learnings to future campaigns.
• Provide brand stewardship for the organization by promoting consistent execution of the brand visual identity and tone of voice across internal teams and agency partners.
• Responsible for ongoing management of production budgets (reviewing estimates, submitting invoices, keeping production budget tracker up to date, submitting accruals, reviewing subledger for accuracy).  

Requirements:

4 Year Degree Preferred

6 Years of experience in Marketing or Advertising

• Requires hands-on experience in development and production of advertising. Candidate must be skilled at creative evaluation, refinement, and production.  Candidate must also have experience working in partnership with media teams or agencies. Requires relevant client-side or agency experience in high-volume, high-pace retail industries, QSR a plus. Agency experience is highly preferred.
• Strong creative and strategic sensibility.  Ability to evaluate creative against brand positioning, key strategic objectives, and industry trends.
• Comfort and ability to thrive in a fast-paced environment managing multiple workstreams at once.
• Strong project management skills: experience guiding teams and individuals towards with clear timelines and direction. Organized and detail-oriented.
• Agency leadership: proven track record managing agencies’ creative development and production as well as their media teams/partners or plans.  Agency experience preferred.
• Strong collaboration skills, demonstrated success in cross-functional organizations.  Comfortable presenting and championing ideas and creative concepts at various levels in the organization.
• Experience with commercial production: video, audio, OOH, social, digital.  General understanding of commercial production industry, production cost models (incl AICP estimates), agency and production company process/roles.
• Media and Analytics Experience: candidate has a baseline understanding media plans, strategies and KPIs. Must be comfortable working directly with media teams (strategists, planners/buyers).
• Communications planning: candidate will understand role of channel, messaging strengths/limitations in a modern media mix
• Understanding of the basic elements of SAG talent holding/residuals and commercial trafficking process.

 

Inspire Brands is a multi-brand restaurant company whose portfolio includes more than 32,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide.

We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.