What are the responsibilities and job description for the Director, Brand Experience Strategy position at Inspire Brands?
The Director of Brand Experience Strategy plays a critical role in establishing the direction of the Jimmy John’s brand and in identifying new territories for growth. This individual will be responsible for determining opportunities, evaluating their potential impact, building business cases, and then working with cross-functional partners across brand marketing, culinary, supply chain, commercial, technology, and operations to bring the ideas to life.
Jimmy John’s has aggressive growth targets that will require out-of-the-box thinking to help achieve them. So, we need a strong critical thinker on the Marketing team who isn’t afraid to push the envelope and even have some endeavors fail in the pursuit of extraordinary success. But the thinking must be grounded in consumer data in order to give us confidence that the projects can succeed. And any projects must also be developed with an eye toward scalable commercialization that will ultimately drive profitability for our franchisees.
The individual in this role will be managing multiple projects at once, while also taking on ad hoc requests or smaller, short-term projects as well. So, the ability to prioritize, communicate effectively with stakeholders, and make judgments on the level of depth or precision needed is critical to success. The Director is also responsible for managing an Associate Manager on the team and could take on additional headcount responsibility if the scope of the role continues to grow.
The person in this role must be able to communicate effectively across all levels of the organization, from lower levels focused on execution to leadership focused on strategy. There is probably no role in the marketing organization that has interactions spanning across a larger set of teams and levels than this role. It requires a unique combination of tactical execution and strategic thinking to be successful.
RESPONSIBILITIES
Work cross-functionally with key stakeholders in marketing, operations, and supply chain
Build and manage project plans with multiple inputs and competing timelines
Determine size-of-prize and develop business cases for potential projects to establish prioritization
Lead meetings with and gain alignment from brand leaders on strategic projects
Leverage insights from consumer trends and data to develop project concepts
Establish KPIs and success metrics for all projects
Lead Brand Experience Strategy team, developing talent and career growth for current Associate Manager role, and any future roles that are added to the team
EDUCATION AND EXPERIENCE QUALIFICATIONS
7 years of experience in business, consulting, or a related field
3 years of experience in marketing or a related field
REQUIRED KNOWLEDGE, SKILLS, OR ABILITIES
Ability to build a strategic story leveraging data and business expertise
Ability to leverage financial modeling skills to establish business impacts
Ability to balance multiple priorities and meet project deadlines
Excellent oral and written communication skills
Ability to lead and influence others
Self-starter personality who can operate with minimal supervision
Strong skills in Microsoft Office products, especially Excel and PowerPoint
This position sits within our Atlanta Support Center with an expectation to be onsite 80% of the time.
Inspire is a multi-brand restaurant company whose portfolio includes more than 33,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide.
We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.
