Director - Social and Activation

This role leads a team responsible for the impact of the Arby’s brand in culture.

This role sits in the Integrated Marketing Communications team and is accountable for Social Media, Culutural Activation, Influencer, and Partnership activity. This activity is focused on delivering disproportionate impact in the market to drive earned impressions, media coverage, and increase brand love/relevance for key consumer groups.

This role will lead agency relationships and work closely with cross functional teams, including Inspire’s PR team.

• Lead development of strategy, resource allocation, and prioritization of cultural activity.

• Develop proactive calendar of activity across social, influencer, partnership, and PR. And, structure to react nimbly to opportunities.

• Lead influencer strategy and activation.

• Lead recommendation of partnerships to achieve brand objectives, inclusive of paid and non-paid. Including culture-only programs as well as supporting marketing calendar programs.

• Responsible for curation of agency culture roster and maintaining mutually beneficial relationships

Requirements:

Preferred 4 Year Degree

Master’s Degree

Bachelor’s Degree in Business Administration, Marketing, Statistics, Social Science, etc.

7 years of experience in leading cultural activation across social, partnership, influencer, and in-market activation. Agency and client experience is relevant.

5 years of experience in leadership role, managing people and processes

Required Knowledge, Skills, Abilities:

• Deeply entrenched in culture. Knowledgeable and experienced across key social channels, influencer, partnership, and PR
• Passionate about big ideas with a bias for action. Risk tolerant, so long as the benefit offsets that risk.
• Creative thinker and conceptual problem-solver who can unlock growth opportunities
• Strong communication skills and ability to speak and write concisely and effectively, adapting messages to a range of audiences
• Self-starter and entrepreneurial leader who performs in a lean, fast-paced environment
• Thrives in collaborative, matrixed, and cross-functional organization with strong ability to influence
• Ability to develop and mentor others
• High EQ, internally and with Franchisees

 

Inspire Brands is a multi-brand restaurant company whose portfolio includes more than 32,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide.

We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.