Senior Adobe Analytics Analyst

Title: Sr. Digital Analytics Analyst (Adobe Analytics)
Location: Remote
Duration: Contract
Work Requirements: , Holders or Authorized to Work in the US.

Top Skills Required:

• Candidates must have strong experience in Adobe Analytics
• Must have experience with the full gamut of Adobe Analytics, from administration through implementation

Summary:
The Digital Analytics Sr. Analyst is responsible for designing, implementing, monitoring, testing, and reporting on analytics. Analyzing web and mobile app data and contributing to brand strategy involving acquisition and retention. They will be using web tools such as Adobe Analytics, Test & Target, Adobe Mobile Services, Optimizely and Google Analytics to support all facets of the decision-making platform. They will demonstrate the ability to work independently, drawing conclusions from complex data sets and communicating test results clearly to executives, manager and associates.

Job Responsibilities:
Analytics & Marketing Tech Integration:

• Design, Implement, and Test analytics via Adobe Analytics on web, mobile app or disjointed analytics data using and following a standardized SDR
• Develop, publish and maintain rules, data layer, and triggers via Adobe Launch
• Maintain Analytics implementation and reporting best practices across multiple websites and mobile apps
• Collaborate on integrating behavioral analytics tools like ContentSquare and Heap for enhanced user tracking and insights.
• Maintenance of analytics implementation documentation

Testing and Optimization Support:

• Assist with technical implementation of testing and personalization on web and mobile via Adobe Target and Optimizely
• Implement analytics and reporting to accurately determine test results

Cross-Team Collaboration:

• Work closely with the Product and Agile teams to insure prompt implementation of analytics for new features
• Work with the Optimization and Research team to ensure proper implementation of tests.
• Collaborate with Paid Media and Marketing teams to ensure proper campaign tracking via Launch

Required Skills & Qualifications:

• Minimum 4 years in digital analytics with the majority of it utilizing Adobe Analytics and Launch
• Extensive Knowledge of Adobe Analytics and Adobe Launch
• Experience with implementation of Adobe Analytics
• Experience in developing and maintaining business reports, performing ad hoc analysis, and delivering business recommendations
• Experience working with and reporting on digital analytics, financial/business reporting and analysis
• Experience in developing and maintaining business reports, performing ad hoc analysis, and delivering business recommendations
• Strong understanding of HTML, CSS, and vanilla JavaScript.
• Familiarity with Node.JS, API Integrations, and Custom Extension Writing
• Exposure to marketing technology ecosystems, including survey platforms Optimization platforms such as Optimizely, and Paid Media Tracking via Google Ads

Optional Qualifications:

• Adobe Analytics Developer Certificate very preferred
• Familiarity with modern JavaScript frameworks (e.g., React, Vue.js) is a plus but not a requirement.
• Basic experience with content management systems (e.g., Adobe AEM) is a plus.

Working Conditions:

• Fully Remote
• Collaborative team work as well as heavily independent work tasks and projects
• Travel is minimal

Our benefits package includes:

• Comprehensive medical benefits
• Competitive pay, 401(k)
• Retirement plan
• and much more!

About INSPYR Solutions:
Technology is our focus and quality is our commitment. As a national expert in delivering flexible technology and talent solutions, we strategically align industry and technical expertise with our clients business objectives and cultural needs. Our solutions are tailored to each client and include a wide variety of professional services, project, and talent solutions. By always striving for excellence and focusing on the human aspect of our business, we work seamlessly with our talent and clients to match the right solutions to the right opportunities. Learn more about us at inspyrsolutions.com.

INSPYR Solutions provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, INSPYR Solutions complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.

Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.