What are the responsibilities and job description for the Vice President Marketing position at Insta-Grid.com?
Instagrid is looking for a VP Marketing to develop and execute the company's marketing strategy. Being the first mover in the newly formed market of clean professional power stations, we have brought an "iPhone" moment to our early customers, and we are now aiming to expand our offering across the globe. This role requires not only a strategic thinker but a hands-on leader with a proven track record of execution. Pushed by the gains in productivity, safety and sustainability of our strong b2b customers base (e.g. construction or film & media), you are ready to drive brand strength and activate the marketing flywheel to efficiently convert early majority customers and achieve the next phase of exponential growth.
As the leader of Instagrid's marketing team and core member of the company's Senior Management Team, you will be responsible for devising and executing the full-funnel marketing strategy that fuels our growth, builds our brand and drives our business - globally.
Your Impact
- Define and execute marketing strategies and budgets to drive global B2B growth and brand awareness
- Manage budgets and marketing activities, ensuring efficient resource allocation to maximize ROI
- Work cross-functionally to drive adoption and success of marketing plans company-wide
- Lead and develop a 20 member team, supported by agencies and external providers
- Optimize and scale efforts, experimenting with new channels, tactics, and strategies
- 15 years of marketing experience in B2B companies, including scale-up environments with exponential growth
- Proven track record in developing and executing marketing strategies in key markets : US, DACH, France, UK, Benelux
- Experience building and leading a world-class multi-disciplinary team across multiple markets
- Strong analytical skills, using data to drive informed decisions
- Skilled in rapid hypothesis development, testing, and optimization
Your Benefits
This is Instagrid
Pure instant power. Anywhere. We have created the world's most advanced portable power supplies, bringing freedom to the way our customers work. With you we want to shape a world where advanced technology meets environmental responsibility and create lasting impact. We are working from all over Europe and the US, whether onsite, hybrid or fully remote. Driven by our curiosity and the desire to leave tomorrow's world cleaner than we found it yesterday. Join us in transitioning away from combustion generators to a cleaner alternative for fast, measurable, and real outcomes. What we've achieved so far is just the beginning
At Instagrid, we are deeply committed to equal employment opportunities as we believe in the power of diverse teams. We do not just accept diversity but actively search for the best talent regardless of gender, ethnical origin, age, religion, sexual orientation or place of origin. Working as a team, we treat each other with respect and value each other's opinions to achieve our common goals.
We are looking forward to receiving your application!
