What are the responsibilities and job description for the Growth Marketing Manager position at Instabase?
At Instabase, we're passionate about democratizing access to cutting-edge AI innovation to enable any organization to solve previously unsolvable unstructured data problems in their industry. With customers representing some of the largest and most complex organizations in the world, and investors like Greylock, Andreessen Horowitz, and Index Ventures, our market opportunity is near infinite.
Instabase offers a consumption-based pricing model where customers can pay only for what they use, aligning directly with the value our products deliver. It empowers our clients to explore our AI Hub platform features extensively, enabling them to uncover crucial business insights. This customer-centric model allows Instabase to glean insights from diverse use cases and behaviors, ensuring we deliver top-tier solutions that provide unmatched advantages for everyday business operations.
With offices in San Francisco, New York, London and Bengaluru, Instabase is a truly global company. We are people-first, and we've built a fearlessly experimental, endlessly curious, customer obsessed team who work together and help organizations around the world turn their unstructured data into insights instantly.
Our Marketing team is dedicated to building a world-class campaign infrastructure to drive growth and maximize Instabase’s reach. We’re looking for a motivated and strategic Marketing Campaign Manager to work alongside our Head of Demand Generation, laying the foundation for our campaign function. This is a hands-on role where you’ll be instrumental in shaping the strategy, processes, and playbooks that will support our long-term growth.
As a Growth Marketing Manager, you will take ownership of the full lifecycle of our integrated marketing campaigns, highlighting Instabase’s strengths in enterprise automation. Working collaboratively with our Head of Demand Generation, you’ll help define and execute campaign frameworks while identifying opportunities for improvement. Your work will directly contribute to building scalable, repeatable campaigns as we expand.
What you’ll do:
Instabase is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Research shows that in order to apply for a job, women feel they need to meet 100% of the criteria while men usually apply after meeting about 60%. Regardless of how you identify, if you believe you can do the job and are a good match, we encourage you to apply.
Instabase offers a consumption-based pricing model where customers can pay only for what they use, aligning directly with the value our products deliver. It empowers our clients to explore our AI Hub platform features extensively, enabling them to uncover crucial business insights. This customer-centric model allows Instabase to glean insights from diverse use cases and behaviors, ensuring we deliver top-tier solutions that provide unmatched advantages for everyday business operations.
With offices in San Francisco, New York, London and Bengaluru, Instabase is a truly global company. We are people-first, and we've built a fearlessly experimental, endlessly curious, customer obsessed team who work together and help organizations around the world turn their unstructured data into insights instantly.
Our Marketing team is dedicated to building a world-class campaign infrastructure to drive growth and maximize Instabase’s reach. We’re looking for a motivated and strategic Marketing Campaign Manager to work alongside our Head of Demand Generation, laying the foundation for our campaign function. This is a hands-on role where you’ll be instrumental in shaping the strategy, processes, and playbooks that will support our long-term growth.
As a Growth Marketing Manager, you will take ownership of the full lifecycle of our integrated marketing campaigns, highlighting Instabase’s strengths in enterprise automation. Working collaboratively with our Head of Demand Generation, you’ll help define and execute campaign frameworks while identifying opportunities for improvement. Your work will directly contribute to building scalable, repeatable campaigns as we expand.
What you’ll do:
- Lead the end-to-end execution of multi-channel marketing campaigns, from strategic planning to tactical implementation, emphasizing Instabase's capabilities in enterprise automation.
- Drive inbound leads and accelerate outbound via paid advertising and email nurtures.
- Work within a flat team structure, fostering a close collaboration with the Director of Demand Generation and CMO to drive initiatives.
- Develop impactful campaign messaging, optimize email nurture flows, manage landing page creation, and execute digital advertising initiatives.
- Collaborate with product marketing to enhance campaign reach and drive engagement through digital channels.
- Create templates, playbooks, and standardized workflows for various campaign types to support a scalable and efficient campaign function.
- Establish a robust measurement framework to analyze and optimize campaign performance, ensuring continuous improvement.
- 3 years of B2B marketing experience, ideally in the enterprise software sector, with a strong record in multi-channel campaign execution.
- Proven writing and editing skills tailored to technical audiences, along with hands-on experience using marketing automation platforms (Marketo preferred).
- Data-driven mindset, with a focus on optimizing campaigns based on performance insights.
- Prior experience building early-stage campaigns and marketing complex technical solutions is highly beneficial.
- Excellent cross-functional collaboration skills, with a talent for managing stakeholders and driving results across teams.
Instabase is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Research shows that in order to apply for a job, women feel they need to meet 100% of the criteria while men usually apply after meeting about 60%. Regardless of how you identify, if you believe you can do the job and are a good match, we encourage you to apply.
Salary : $137,655 - $152,950
