What are the responsibilities and job description for the Product Marketing Manager position at Instawork?
Why we’re excited about this role
The Product Marketing Manager (PMM) will be at the forefront of our efforts to drive the success of Instawork Hiring. This high-impact role not only drives key business metrics around revenue but also ensures we are building the right features and products that engage our users throughout their entire journey—from awareness to advocacy. You will collaborate closely with cross-functional teams to innovate and execute in a fast-paced startup environment, delighting Instawork users and driving engagement with the platform.
Who you are:
- You are confident in your craft, yet open to new ideas and approaches. You understand what “good marketing” looks like and are curious about new AI tools and tactics that can transform our marketing execution.
- You are a strategic thinker with a knack for problem-solving and innovation. You are excited about setting big, audacious goals and equally enthusiastic about rolling up your sleeves to work on smaller improvements to achieve them.
- You possess excellent communication skills, enabling you to effectively collaborate with cross-functional teams.
- Your experience in a fast-paced environment has equipped you with the agility to adapt and excel. A passion for understanding user needs and translating them into impactful marketing strategies is at the core of your approach.
What You'll Do:
- Develop and execute go-to-market strategies for Instawork Hiring, ensuring alignment with business objectives and driving product innovation and feature development.
- Collaborate with cross-functional teams, including Product, Biz Ops, Design, and Account Management, to ensure our product resonates with both core users and talent acquisition/recruitment teams.
- Conduct market research and competitive analysis to inform product positioning and messaging, ensuring our offerings meet the needs of our users.
- Create compelling marketing materials and campaigns that communicate the value of Instawork Hiring to target audiences, enhancing user engagement and product adoption.
- Analyze product performance and user feedback to refine marketing strategies and improve user experience, leveraging insights to inform product and lifecycle strategies.
- Own the performance of key metrics related to product marketing success, such as user acquisition, engagement, and revenue growth.
- Be an internal thought partner, aligning marketing efforts with overall business goals and ensuring a cohesive user experience.
- Work closely with GTM teams to develop sales enablement tools and training, supporting them in driving partner engagement and retention.
Who You Are:
- 4 years of product marketing experience, with a focus on B2B marketing
- Proven experience in developing and executing go-to-market strategies for new products or features
- Strong understanding of market research, competitive analysis, and product positioning
- Familiarity with marketing automation platforms and tools for campaign execution and analysis
- Excellent communication and collaboration skills, with the ability to translate complex concepts into clear and compelling messaging
- Self-driven worker with the ability to set roadmaps, deliver results, and drive your own work while thriving in a collaborative team environment
- Experience in a fast-paced startup environment is a plus
Preferred Qualifications:
- Hands-on experience with email marketing tools and platforms, such as Iterable, Braze, or HubSpot, to execute and analyze marketing campaigns
- Experience in the recruitment, talent acquisition, or on-demand staffing industry, with an understanding of the unique challenges and opportunities in these spaces
- Advanced analytical skills, with the ability to interpret complex data sets and translate insights into actionable marketing strategies
- Experience with AI tools and technologies that enhance marketing execution and personalization
For CA-based applicants:
- The base salary for this position is $90,000 - $140,000
- This position is eligible for equity in the form of stock options
- This position is eligible for Instawork benefits, including:
- A variety of medical, dental, and vision plans with coverage beginning on the date of hire
- Flexible paid time off
- At least 8 paid company holidays annually
- Home office stipend
- Phone stipend
- Commuter stipend
- Supplemental pay on qualified leaves
- Employee health savings accounts (HSA) contribution
- Flexible spending plans
- 401K plan
- Perkspot - discount program through Lumity
Instawork Values
- Bias for Action -- We are a growing team and an evolving product. We want a team of do’ers to drive the company forward, even if it means making decisions with incomplete information or being wrong.
- Act Like an Owner -- Treat this company as though it is your own. Execute on the fundamentals, and act creatively to drive growth. Your ability to drive impact in any part of our company is only limited by your courage and conviction, not your job title.
- Always Be Learning -- We are changing an entire industry. We strive to learn from each other and get better each day, week, and month, so that our team’s learnings can compound and we can all improve, together.
- Empathy, Trust, Candor -- Empathy for our business partners and professionals means we put ourselves in their shoes. Empathy for our colleagues means we are always upfront and honest with each other, which comes from trust.
#LI-Hybrid
Salary : $90,000 - $140,000
